$6k options = $300-$350 in gross margin.
As someone who used to do the ordering, I always mixed it up. Some cars, RS3’s, even an A5, went full tilt. Every option. Other times, I would order bare bones. Oddball colors too. Sometimes you order to sell, other times you order with the specific purpose to have trade bait for other stores. Good inventory management always has a mix on hand, when ordering at least is within your control. Other times, you got what Audi sent you.
It’s almost always easiest to sell something you have on hand.
Having something in inventory is good for a brief period of time, but it’s a gamble. They all eventually sell, to someone. But the way Audi does things now (and they focus on this more in present day than they did a decade ago), inventory has to turn. More volume + quicker turn + greet surveys (sales and service) = more allocations and favored status when you need a favor from corporate.
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