https://www.audi-mediacenter.com/en/...d-design-15001

New face, new name, new corporate identity

By calling this model the Q8, Audi is making a clear statement that the Audi Q8 e-tron is the top model among its electric SUVs and crossovers. The Audi Q8 e-tron and Q8 Sportback e-tron are immediately identifiable as fully electric models at first glance. This is thanks to the new front and rear designs with the characteristic Singleframe mask, the inverted grille, and blade above the redesigned rear diffuser, which systematically carry Audi’s electric design language forward. An exclusive highlight on the edition S line package is the Singleframe grille, which is finished in body color.