Audi states in a TSB such rattle is normal. I don't necessarily agree with that, because rattling chain banging on brittle plastic guides may eventually break them.
Below are some pictures of what I found upon upper chain cover removal. Broken top guide with the piece stuck down below the drive chain guide bolt:





Broken tab on the tensioner guide (new and old tensioners):

If anyone is doing this job for the first time, PCV hoses can be safely detached from valve covers using a piece of credit card wrapped around as a collar and pushed into the hose opening. There is expandable locking ring inside the hose holding it in place:

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