Instead of taking over the APR thread I thought I'd start this debate, just because I think it's an interesting topic and one that I pondered for about a year before buying my S3.
I did the math when I bought my car. The new M3 and ATS-V were my other choices. Both cars optioned(not crazy) like I would have wanted were $70K after haggling(tax, tag, title). I picked up my S3 for $48K all in, out the door with my Audi Club discount. I figured $10-12K to modify the car as I want. $4K-$5K - Full stage 2 with all the hardware and softwares. $7K - suspension, brakes, chassis bracing and a set of dedicated track wheels. With that I'll be below the performance numbers of the M and V by a decent amount and I think have a very reliable ride.
Will I ever go stage III, don't know, I think there will be some slightly milder hybrid kits coming out that will get HP/TQ to 400(or super dang close) at the wheels that will be ultra reliable and more budget friendly. That may sway me.
To answer the question about why go full stage 3+ and not just buy something else. Well, as anyone who has raced anything knows, we are all about competition. My weedeater will beat your weedeater any day of the week. In the broader spectrum of performance cars. If you spend $16K(Full stage 3+(built internals and at least the brakes to match) you have a car that will beat just about anything, period. Seriously a 1ft rollout 0-60 which is how the car magazines really do it is 3 seconds. Look at what you would have to spend to get to that level from a factory. Reliability - big question mark? That's where factory designs vs aftermarket designs will always clash.
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