We are Go for Launch. Audi Superbowl commercial.

[jstrebel]

Tear'd me up a bit.

[Qweklain]

That's a pretty cool commercial.

[bucknutt76]

Awesome!

[bobamoo]

Yes!!

[hubris]

Showed my buddy and he goes "Because the R8 is a rocket ship lol"

[S6Express]

I got chills. Loved it!

[SunDevil]

Great commercial. The new R8 is really growing on me. I wasn't sure what to make of the "half" blade, but it looks good. Possibly the only remaining supercar to remain NA. Probably not for long.

[Fast4DR S6]

Someone earned the paychex with this marketing strategy!

Well Done Audi....One of the better ads I have seen in a long time.

[VeryBadman]

Great commercial. The new R8 is really growing on me. I wasn't sure what to make of the "half" blade, but it looks good. Possibly the only remaining supercar to remain NA. Probably not for long.

Same here, the 2 pieces blade doesn't bother me anymore. I heard that the V8 twin turbo version is also coming but Audi is holding it for now because the performance of V8 turbo version will eclipse V10 version.

[BlueSVT]

Damn, well done! Great ad. Rocketship for sure.

(Assuming it's at least the V10, R8, LOL)

[hubris]

From a purchasing standpoint I'm still sold on the Z06. R8 is too slow and too expensive. I don't care that it's AWD, I would never drive a vehicle like that as more than a weekender. Too expensive, too small, too eye catching... not a daily driver car.

[cellphonechris]

Commercial makes me sad - I get that the car is awesome, but can't help but feel sorry for the Dad. Not sure how anyone who's had a family member with Alzheimer's would feel watching this, especially if they're not into cars.

[achan]

From a purchasing standpoint I'm still sold on the Z06. R8 is too slow and too expensive. I don't care that it's AWD, I would never drive a vehicle like that as more than a weekender. Too expensive, too small, too eye catching... not a daily driver car.

I love the Z06 as well and think it's great bang for the buck, but I'd hardly call the new R8/Huracan slow. It's faster than a tuned S6/S7 and marginally slower than a tuned RS7. I think they all make great daily drivers if you don't need the extra space on a daily basis. I've had many cars over the years, none that I've driven as regularly as my R8

[hubris]

I love the Z06 as well and think it's great bang for the buck, but I'd hardly call the new R8/Huracan slow. It's faster than a tuned S6/S7 and marginally slower than a tuned RS7. I think they all make great daily drivers if you don't need the extra space on a daily basis. I've had many cars over the years, none that I've driven as regularly as my R8

R8 V8 clocking in at 4.0 seconds to 60, starting at $118,000. They aren't even making a V8 for 2017 as far as I can tell. The R8 V10 latest model (non-Plus) 0-60 is 3.5sec according to Audi, starting at.. $163k. It's just insanely expensive, it should be sub-3 seconds at that price point. The v10 plus is $189k and runs 0-60 in 3.2s.

For comparison, Porsche 911 Turbo S, 0-60 in 2.8 sec, $188k. MASSIVE difference between the R8 and 911 when it comes to performance and capability, not to mention prestige, resale value, etc.. yet the Audi is only 25k cheaper (assuming non-Plus model), with 0 options? R8 needs to stop trying to hinder performance to sell more Porsches and either bump the R8 performance a notch or stop charging such exorbitant prices.

[tonymission]

In the tests I heard they're running 2.9s...

[hubris]

In the tests I heard they're running 2.9s...

I read that on Car & Driver or some other review magazine. Those numbers are "corrected", as are all 0-60 magazine times. I would trust Audi's numbers. Still, C7 Z06 running 2.95 0-60... for $80k!

[JASCOTT9]

NICE, real NICE!!!!

[achan]

R8 V8 clocking in at 4.0 seconds to 60, starting at $118,000. They aren't even making a V8 for 2017 as far as I can tell. The R8 V10 latest model (non-Plus) 0-60 is 3.5sec according to Audi, starting at.. $163k. It's just insanely expensive, it should be sub-3 seconds at that price point. The v10 plus is $189k and runs 0-60 in 3.2s.

For comparison, Porsche 911 Turbo S, 0-60 in 2.8 sec, $188k. MASSIVE difference between the R8 and 911 when it comes to performance and capability, not to mention prestige, resale value, etc.. yet the Audi is only 25k cheaper (assuming non-Plus model), with 0 options? R8 needs to stop trying to hinder performance to sell more Porsches and either bump the R8 performance a notch or stop charging such exorbitant prices.

I've driven the Huracan for a week, it's 100% a sub 3s 0-60, hell even the older gen R8s run low 3s with a tune. The new R8 literally performs on par with the Huracan, there's a video of a side-by-side 1/4 mile pull somewhere on youtube. Not even sure why we are so fixated on 0-60 times as that relies heavily on launch control and traction. The real measure these days with these HP levels is 60-130

The 911 turbo is an entirely different car, it's just not as engaging as an R8 to drive. It's a great car with stellar numbers out of the box, but they are a dime a dozen. Now the 991 GT3, there's a totally different story. If we were all looking at cars purely from a dollar per hp perspective, we'd all own modded GTRs.... but they are ugly as sin and not a whole lot of fun to drive

Everyone is entitled to their own opinions, but I'd rather have an R8 than a 911 turbo. My next car will be either a Huracan w/supecharger or a 991 GT3...