Just after I got my S4 in December, I received an email from Audi Customer Experience asking what my experience was like getting this car. I wrote back that I was very happy with the process and that the car was outstanding in every way. I said that it would have been a perfect buying experience had I had the choice in what media cable came with the car. I wrote that the car came with the old style 30 pin and that all my iDevices where now using the lightning connector and that having a choice in what cable came with the car would have made for a perfect buying experience.
A couple days went by and then I received a generic email from "Nicole" at Audi Customer Experience where she said something about the part I ordered being shipped and to expect them in 7-10 business days.
Just the other day, UPS shows up at my door with a package from Audi. In it, a lightning (Yellow Grommet MMI cable) and a Christmas Card from Nicole. In it she writes "Congratulations on your new Audi S4!, Enclosed is a gift for you! I hope this cable will help you".
Way to keep it classy Audi.
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