Rs6 C7 in US

[MathiouuLA]

Hi everybody, can someone explain me why Audi US don't import the RS6 here?

I can see some RS5, RS7 but no RS6.

[Tkalxx]

Not enough demand in North America for a wagon

[jpatick]

If you build it they will come!

[arrivalanche]

If you build your own though, you get crucified. haha. I may be alone on this one, but I love fast4dr's S6/RS6.

[Ensoniq]

My understanding is the certification process is so expensive that Audi decided to only do the RS7

The crash tests, the paperwork, the bureaucracy

Thx U.S. Gov

[Serpent]

If you really wanted to you could probably buy one in Europe, dismantle it, ship piece by piece and assemble it here. Register as a kit car. If you get caught the gov't will crush it like they did with a whole bunch of GTRs. So, don't get caught.

[VeryBadman]

Like Ensoniq said, it's very pricey to bring over any cars from abroad to US so if any model can't guarantee the sell, car company wouldn't bring it over unless they can offset it with other models or it's very important for brand's image.

And you know how US market perceives about a wagon in general...

[OmaHahn]

My understanding is it's the U.S. Gov

^FIXED! The fregin US Gov is SO far behind the times with updating their vehicle laws such as the use of amber turn signals, sequential turn signals, etc. So frustrating how messed up and asinine the US Gov is compared to all other countries regarding traffic/vehicle compliance!!!

[Delurker]

If you build your own though, you get crucified. haha. I may be alone on this one, but I love fast4dr's S6/RS6.

I think the only crucifixion happened over the badging; plenty of us - myself included - like/love his highly-modified S6 (sans the RS6 badges).

[Hockenheim]

The question is why in the fuck don't they have an RS6 sedan ANYWHERE in the world to compete with the M5

[Kem]

The question is why in the fuck don't they have an RS6 sedan ANYWHERE in the world to compete with the M5

They did make a C6 RS6 sedan with the v10tt, but why they never brought it here beats me.

[Kem]

Audi is poised to be the top luxury performance brand, gone are the days when they were considered second tier to bmw and mb. I can't imagine Audi NA is hurting for cash when they are having record sales numbers. Talk to any big audi enthusiasts (especially long time fans), they generally love avants. Sure they may not be the biggest seller but don't alienate your biggest fans. I'd argue, enthusiasts played a large part in helping Audi achieve it's current success. I think they can afford to keep their loyal fans happy.

I was at a ACNA event at Sonoma talking with some folks. AoA was in attendance and a number of people (mainly R8 owners) pleaded to bring the RS6 stateside. Saying, I'll put a deposit right now if you bring it they said. It may not be how you make money, but I think it will drive a3 and q5 sales down the road. Crash testing a rs6 won't set them back that much. This is the same firm whose parent company lost money on every veyron sold to be king of the hill.

Enough ranting, at least the S6 is a proper sports sedan now and we got the RS7. On a side note, I know the 7 platform is already a wider version of the 6, but RS cars need to be widebody. ;)

[erdem-1612]

The question is why in the fuck don't they have an RS6 sedan ANYWHERE in the world to compete with the M5

Because they have RS7?

[Ensoniq]

Audi is poised to be the top luxury performance brand, gone are the days when they were considered second tier to bmw and mb. I can't imagine Audi NA is hurting for cash when they are having record sales numbers. Talk to any big audi enthusiasts (especially long time fans), they generally love avants. Sure they may not be the biggest seller but don't alienate your biggest fans. I'd argue, enthusiasts played a large part in helping Audi achieve it's current success. I think they can afford to keep their loyal fans happy.

I was at a ACNA event at Sonoma talking with some folks. AoA was in attendance and a number of people (mainly R8 owners) pleaded to bring the RS6 stateside. Saying, I'll put a deposit right now if you bring it they said. It may not be how you make money, but I think it will drive a3 and q5 sales down the road. Crash testing a rs6 won't set them back that much. This is the same firm whose parent company lost money on every veyron sold to be king of the hill.

Enough ranting, at least the S6 is a proper sports sedan now and we got the RS7. On a side note, I know the 7 platform is already a wider version of the 6, but RS cars need to be widebody. ;)

Just because they can afford to doesn't meant makes financial sense to do so. The RS6 and RS7 buyers probably have a lot of overlap. Going through the process with one model I'd bet gets most if those buyers.

I'd rather have both here as well but doubt there is enough demand for both.

[Kem]

That's what I'm afraid of, the decision is made from a spreadsheet standpoint. But I think bringing a car like the RS6 to the U.S. has immense value that may not appear appear on their spreadsheet with the way they are measuring.

It's like the concept of a halo car, manufacturers rarely profit from direct sales of their halo car. But the halo car elevates peoples perception of the brand, gives the image all their models are sporty and indirectly drives sales.

I once worked with a guy who got promoted to being a manager. He bought himself a 1.9L BMW Z3, once in discussing going somewhere a colleague said, don't lose me, I can't keep up with your fancy beamer. I chuckled, as I know that Z3 was slow as fuck, but BMW has a performance brand image and people assume all BMWs are fast. Now I know Audi already has the R8 and RS7 to promote it's image, but the point I want to make is: it's about the enthusiasts. Audi enthusiasts are clamoring for avants, from a marketing standpoint that's gold. Your restaurant may have a sign that says world's best meatball sub, but a lot of people will be skeptical (WORLDS best? really?). But when someone they know and respect says no really it's the best meatball sub and my Audi wagon will smoke your vette people will listen.

Long story short, Audi give your fans what they want and they'll advocate the fuck out of your brand for free.

Just because they can afford to doesn't meant makes financial sense to do so. The RS6 and RS7 buyers probably have a lot of overlap. Going through the process with one model I'd bet gets most if those buyers.

I'd rather have both here as well but doubt there is enough demand for both.

[InvigR8]

I'm ready to put down a deposit for an RS6 wagon! My wife needs it... Really. I still have to drive her A4 wagon from time to time.

[q5 dave]

i asked a salesman about this over the summer. he said after all the approvals and homologation etc. a base A6 avant would cost $93,000

[tonymission]

I'd buy an RS6 TODAY if it was available.


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[arrivalanche]

One of you made a good point though. Why not just sell a RS6 sedan then if they dont think the Avant will sell? Theres not that much different from a platform perspective. Its not like the parts wont fit a sedan because we have seen that they do.

[tonymission]

i asked a salesman about this over the summer. he said after all the approvals and homologation etc. a base A6 avant would cost $93,000

That doesn't make any sense.


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[RamVA]

I love wagons, have had a bunch including four Audis. If you could get a R/S6 Avant here I wouldn't have bought the S7. It drives me crazy that they don't bring them here anymore.

With that said, it is obvious why you can't get them - people don't buy them. You can argue (I would) that it's because Americans are dumb, but it doesn't change the fact. Bringing in a raft of wagons isn't going to change that.

On the premium end, M-B has basically 100% market share, and even then it barely makes sense for them to bring them. If Audi (or BMW, or Volvo, or whoever) is going to take (say) 20% of that, what's the point? They have learned, empirically, that the only wagons they can make money on are the lifted pseudo-SUV types.

Don't get me wrong, I'm as irritated as anyone about this. My point is, don't blame Audi, blame Americans.

PS - on a slightly related note, I read in this morning's WSJ that Lindsey Vonn drives an RS6 Avant when she's in Europe. Which makes perfect sense.

[Brooklyn]

They are barely selling S6 sedans.

[Serpent]

i asked a salesman about this over the summer. he said after all the approvals and homologation etc. a base A6 avant would cost $93,000

This made me laugh.

[Serpent]

They are barely selling S6 sedans.

There is an amazing white 16 S6 at AoSS. Calling your name!

[yas]

They are barely selling S6 sedans.

It's true. The S6 sells the fewest numbers of any S car in the US. There are fewer C7 S6s than RS5s.

[sternalot]

Audi USA does a masterful job of getting prospective buyers into higher price points. This is probably a big reason why there is no RS6. I imagine it has almost nothing to do with demand.

[tonymission]

It's true. The S6 sells the fewest numbers of any S car in the US. There are fewer C7 S6s than RS5s.

Does availability have anything to do with that? I've yet to actually see an S6 on a lot here in Atlanta. Doesn't seem like they're making very many.


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[arrivalanche]

It's true. The S6 sells the fewest numbers of any S car in the US. There are fewer C7 S6s than RS5s.

Id have to assume there are less S8s.

And what about the W12 A8... they sell those here but how many of you have ever seen one in person? Ive only ever seen 1.

[Fast4DR S6]

Hey Guys,

Debated to post since it has been awhile, but I guess I needed to crucified by all the purist

Since I live close to AoA Headquarters, I have had many of the upper brass congratulate me on creating something that Audi has not from factory, a RS6 sedan for the C7 model.

They were just amazed at the insanity and detail right to the OEM RS6 door handles. Its kinda cool when corporate acknowledges a white unicorn, then its basically all OEM RS6 parts

This may be the only car of its kind in existence.

Project is basically finished and car will be doing its 2016 US tour and allowing all the Sponsors proper recognition! It may even go overseas but still working on that with AoA.

Will also be debuting a gorgeous set of new 21" wheels from a premier boutique manufacture in the Spring. The car will be used to market and roll out to the public.

Happy Holiday and Be Safe
























Rear Tails

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Interior

[doug97gxe]

Hi everybody, can someone explain me why Audi US don't import the RS6 here?

I can see some RS5, RS7 but no RS6.

because we don't want no stinking wagons .. woooooooo hoooooooo... git errrrrrrr doneeeeeeeeeee

[AudiA6A5]

@Fast4DR S6 ......looking sharp bro....1 of a kind

[Brooklyn]

That's amazing chief! Not seeing the brake lights link.


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[gk1]

Looks nice, must have been mad loot...why no hexagonal pattern seats?

[Fast4DR S6]

just checked, they seem to be working. Obviously illegal as "OmaHahn" mentioned in the US, but that never stops me:)

That's amazing chief! Not seeing the brake lights link.


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[OmaHahn]

[QUOTE=Fast4DR S6;11235934]I have had many of the upper brass congratulate me on creating something that Audi has not from factory, a RS6 sedan for the C7 model.

They were just amazed at the insanity and detail right to the OEM RS6 door handles. Its kinda cool when corporate acknowledges a white unicorn, then its basically all OEM RS6 parts

This may be the only car of its kind in existence.



I MUST HAVE THIS CAR!!!! HOLY SH1T!!!! NICE JOB!!!

[VinnysS4]

OMG...where do i sign?

[agent47]

Hey Guys,

Debated to post since it has been awhile, but I guess I needed to crucified by all the purist

Since I live close to AoA Headquarters, I have had many of the upper brass congratulate me on creating something that Audi has not from factory, a RS6 sedan for the C7 model.

They were just amazed at the insanity and detail right to the OEM RS6 door handles. Its kinda cool when corporate acknowledges a white unicorn, then its basically all OEM RS6 parts

This may be the only car of its kind in existence.

Project is basically finished and car will be doing its 2016 US tour and allowing all the Sponsors proper recognition! It may even go overseas but still working on that with AoA.

Will also be debuting a gorgeous set of new 21" wheels from a premier boutique manufacture in the Spring. The car will be used to market and roll out to the public.

Happy Holiday and Be Safe
























Rear Tails

View My Video

View My Video


Interior

Balls to the wall Spero. Best unicorn ever!

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