I have always loved Audi's designs, but let me be a little more specific here on why I ended up with an S6. Firstly, my S6 replaced a Cayenne GTS.
1. The overall design. I love the look of the current 6. I just am not a fan of the 7 series, hence no RS7 for me. If there was a C7 RS6 sedan available in the US, I would own one. LOVE the interior. Typical Audi high grade sport/luxury.
2. Rarity. Always a factor for me.
3. Value. Different from cost. The S6 is a tremendous bang for the buck car, IMO, and that appeals to me.
4. Phenomenal modding platform. The car is solid out of the box, but a few key, and relatively inexpensive mods make it sensational.
5. Panamera is over twice the cost for the V8 TT variant. Not justifiable for what you get over this car, especially as a daily driver.
6. Mercedes designs never looked as clean to me, although that is changing with some of the newer models, and the latest Mercedes interiors are really spectacular IMO.
7. Quattro allows you to get the power to the ground, which doesn't happen in the M5/6, otherwise I may have bought the M5.
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