I studied this a lot, but ultimately I went with the S6. I'm definitely not in the norm or consensus here, but I don't like the A7/S7, I don't like the squared off and droopy looking rear. Something just doesn't work for me, whereas I think the BMW Grand Coupe is absolutely gorgeous (compared to the 5-series). The RS7 suffers as well but it works out a little better and since there is no RS6 in the states, we have no other super-sedan Audi option.
However, I agree and understand more people prefer the looks of the S7 as it looks more exotic than the standard conservative looks of the S6.
That said, the more objective reasons to go for the S6 are:
- Lower price
- Lower weight / slightly faster acceleration (0.1 seconds) - Some say the S6 is the more dynamic feeling despite being taller and narrower
- 5 seats
- Headroom for adults. I'm ~6'1" and have no issues with headroom in the S6
S7 reasons:
- Hatch versatility
- Rear seats are more specialized due to the lack of a middle seat
- Lower, longer and wider (this may be bad as my S6 barely fits in the garage with my tool bench where it is
I will add that the S6 trunk is huge, and I really don't need anything bigger as we have an SUV which tackles the versatility things. I think the 5th seat is more versatile than a trunk in my case. During my search (for lightly used), I had a similar issue, finding S6s was very hard. In the major Texas big-4 cities, I could usually find 5 or so S7s, but there was almost never any S6s, so I had to jump quick when one came available.
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