Originally Posted by
naveen
why do you think the rule will change? the only reason i ask is because of the slow world economy.
Good point, however quattro has already produced three models concurrently. RS6, RS4 and R8
There's also this
interview with Stephan Reil, Head of Technology Development, quattro GmbH
Journalist: To follow up on that, you are currently building R8, RS 6, and RS 4. So you can build three at one time. It is probably the most you have ever built at one time. Is that good or can you up that even more?
Reil: In our facility we have the R8 as a constant volume and then we have the outgoing RS 4 and the up-ramping RS 6. We would not be able to build three different cars in the highest point of their life. This would not be possible. We have an output of about 60 cars a day and if you mix them then it is okay.
Journalist: So does the 60 include the R8s?
Reil: Yes. We build 27 R8 and the rest is a mix of RS 4 and RS 6s.
Journalist: What does that translate in terms of annual volume from your branch of the company?
Reil: We are doing about 5500 R8s. Let me go with last year… I have the numbers. Last year we had about 5000 R8s. We had 5800 RS 4s and we had pre-series of the RS 6 because the real production started in January. This year we will have about 4400 R8s. We will have 4500 RS 6s and about 900 RS 4s.
Journalist: Does it make sense to go down one more line?
Reil: What do you mean "going down"?
Journalist: A3.
Reil: You mean car line. Of course there will always be an RS 4 and an RS 6 because we have a stock of customers from the former cars. If there will be a smaller number than 4 or 6, or two letters (edit: TT), let's see what the future will bring. Of course we are having a constant look on the market. Where are our niches to go. Where do the competitors go? Where could we think to have a business case to make money. If we see a chance somewhere to make money we will go there.
And this
interview with Audi chairman Rupert Stadler:
CAR: A lot of Audi’s growth has been delivered by new models in the past 10 years. You’ve grown from being a small brand with four or five models a decade ago, now you have 26 models in total. How much bigger can Audi go?
Rupert Stadler: I would say up to 40 models.
That’s a pretty precise answer!
This is part of our strategic planning. [Cue heavy laughing. Stadler is prone to bouts of laughter, especially when talking about secret new product plans. It's a refreshingly light touch for a boss in the auto industry]
You don’t expand like that overnight. How long before Audi has 40 models in its line-up?
By 2013 the majority of the model range will be prepared. But Audi will never stop having ideas. If an idea is a good one, we will try and launch it.
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