Prices on new RS4

[Holger B]

A buddy of mine is thinking of getting a new RS4. He told me the sticker is ~74k and the salesman offered him 12K off that right away. They have at least 3 of them on the lot right now. What should he expect to pay? He's in the SF Bay Area. Real life examples would be helpful. Thanks.

[QTC]

$12k is in line with the discounts I've been hearing. Most are around $9-15k off MSRP, depending on color and other options

[covertS4driver]

I have been looking too.
12k off seems about right, but keep talking.. get as much as you can off!!

[CanyonRS4]

You can do better than that I suspect....

[likewater]

If they can drop these cars that much, it just makes you realize how much you'd be getting gouged under better economic circumstances.

[Maverick]

this just makes me want to cry!!!

[Holger B]

New offer from dealer is 59,500.

[channad]

dude, I got an e-mail from the fleet manager at a local place offering $15k off an A8 or Q7, AND an R8 for sticker price! No mark-up! This weekend only...these guys are hurtin'!

[ieatfishburitos]

New offer from dealer is 59,500.

Everybody Jump!

[simona]

dude, I got an e-mail from the fleet manager at a local place offering $15k off an A8 or Q7, AND an R8 for sticker price! No mark-up! This weekend only...these guys are hurtin'!

wonder how come they are hurting when audiworld post Audi had record sales number in Oct/08

[channad]

^ pardon me, they're giving them away!

[iconoclast]

how come these deep discounts havent trickled into the secondary markets? how is it still in the 50s for used?

[Hamann]

they have some...you can get an 07 with 8k miles with all options for around $51,900...

or, an 07 with 20k miles for around 48k....

[corstiaanw]

I assume all these 12-15k discounts are on 2008 models? Audi just like all other manufacturers has "market allowance" at the end of the year. On S4's it's $5,000 on A8L it been as much as $10,000 dollars. If the margin on an 08 RS4 is 5000 and they have 7000 in marketing allowance then they can offer you 12k off. BMW was offering 15,000 on 7 series cars. Now here is the key the marketing allowance goes away after Oct/Nov. The only way the dealership gets the money is to "Punch" the car as sold even though it might still be sitting on the lot. The car is technically still new but to the manufacturer it is SOLD. The warranty begins the day the car gets "punched" sold and it will no longer qualify for any special financing offered by the manufacturer. Remember RS4's had 1% financing in September, well if your RS4 on the dealer lot has been "punched" no 1%. In the end its a great way to get a huge cash discount or have a dealer show you 10,000 for your trade that is really only worth 7,000.

[KareemA4]

at the collection in miami RS4 convertables are going for 20K off

[iconoclast]

they have some...you can get an 07 with 8k miles with all options for around $51,900...

or, an 07 with 20k miles for around 48k....

or for eight grand more you get a new one... 'New offer from dealer is 59,500.'

[quattro.it]

I'd snap that up at $59.5 if I were you. Think about it... an RS4 for roughly the same price as a loaded S4. Corstiianw is right about the marketing allowance that just started. Take advantage of it while you can.

[Hamann]

or for eight grand more you get a new one... 'New offer from dealer is 59,500.'

not with navi and the premium package. If so, where?..I'm going today.

[EYE4SPEED]

There are two at our local dealer - one CPO, one not. Both are mid 50's with mileage under 35k...

[Holger B]

There are two at our local dealer - one CPO, one not. Both are mid 50's with mileage under 35k...

Obviously, they can ask whatever they want. But they aren't going to sell anywhere near that price when new ones are going for only a few $k more.

[GotRS?]

If they can drop these cars that much, it just makes you realize how much you'd be getting gouged under better economic circumstances.

Oh no, these dealers have to get money for their debts too. Don't think these people are rolling in cash. That stock is not paid for, they will sell at a smaller loss now rather than a larger one later.

BUYER'S MARKET PEOPLE

[VR2V8]

New offer from dealer is 59,500.

That's less than I paid for my S4. I really wanted an RS4, but at the time they weren't willing to deal at all and it was next to impossible to find one on a lot or showroom. They were special order only and I didn't want to wait.

[gjc]

That's less than I paid for my S4. I really wanted an RS4, but at the time they weren't willing to deal at all and it was next to impossible to find one on a lot or showroom. They were special order only and I didn't want to wait.

Same boat here - unfortunately hindsight is 20/20

[CanuckRS]

New offer from dealer is 59,500.

do it, great price. eos

[Holger B]

Update: my buddy says he's getting a S5 instead in a few months when his lease is up (fits his needs better). The way the economy is going, they'll be giving those away soon enough also.

[iconoclast]

if i could find a used one for an extremely tempting price id jump on it right now...

[sakimano]

I've seen a few used ones (2007) in the 40s lately. one private sale for 44,999 or best offer.

We're looking for an SUV...a car broker just told me that 2008 Q7s are going for 32k or so at the Audi auctions. WOW.

I'd love either a Q5 diesel or an A4 AVANT 3.0 TDI

[iconoclast]

i need to be in the area of 35k out the door... most likely i will not see this price until end of 09.

[ChronicTeutonic]

Here is my take on it, the 08 RS4's are now lot rot, they can't move them in this economy. They are also bringing in the new B8 S/RS models so they need to get the old stuff out. Friend of mine just bought a new A3 for less than a CPO one because they needed to move the new stock out for the revised 09 A3.

[michaeldorian]

Everything here sounds about right. 10-12K off or 2-4K off if you want to take advantage of 0.9APR.

If they did both , this would be the deal of the century.

[whartung]

yes it would.