Being a shop owner, I know I shouldn't be speaking negatively of another business, but either way, you have to be careful. Based on my own experiences and findings on cars after the fact, I would have to recommend University if you insist on using a dealer. Either way, you need to make it explicitly clear and demand they use the proper Synthetic Engine Oil. I know it seems odd that you would even have to raise the issue, but it's a well known fact that our local dealers will typically use syn-blend oil and recommend services every 5K instead of the proper 10K. Using a lesser quality oil and changing it more often is NOT an acceptable alternative for the longevity of the car. Syn-Blend Oils by API spec and definition are only 30% Syn/70% Conventional.
Already had somebody price shop me for his 08 A6 4.2 and his wifes 08 A4 Cabrio and I couldn't touch Barrier's price because they were quoting cheap syn-blend oil. I'll say that this is probably not too much of an issue on older non turbo cars, but 05 and newer cars, ABSOLUTELY NOT.
In my opinion, you would be better off finding a specialist like myself who has the factory Diagnostic/Test Equipment and experience with 05 and newer models. I think you'll be surprised how affordable the maintenance and repairs on these cars can be, even the 05 and newer models. You can view a list of all Independent shops throughout the country which are PROPERLY setup with the Factory Diagnostic Equipment at both the Audi and VW websites. Just search for "Smart Key" and you'll find the list of "authorised" independents.
Sorry to throw the sales-pitch out there but just make sure you're armed with the proper info. Wether or not you would even consider someone like myself for you service needs, or you're just curious to know how I compare, I'd be more than happy to answer any questions you might have.
Colin
206-280-3673
866-506-7343
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