Originally Posted by
b6onboost
Simple...its all about perception. You under rate the cheap model 2.0T to entice more people to opt for the more expense 3.2. 200hp vs 255hp makes a 3.2 seem more worthwhile at a 55hp difference. Claim 220hp vs 255hp...and all the sudden the 'perceived' performance gap diminshes.
It only applies to buyers on the margin. Some people can only afford 2.0T, some will always opt for top of the line 3.2, but those in the midde...deciding whether the 3.2 is 'worth it' certainly look at how much more powerful it is compared to the base model.
Not only this, but for a turbo charged car, ambient conditions and fuel play a major part in the output of power. If you live somewhere hot, and have shitty fuel (Stupid California Craptane!
) then the car will produce lower numbers than a car running in a cooler climate with 93 or even 95 octane. Gives the a good margin of error.
The power rating will also work for buyers who will never chip their cars- example the TT 225. Think they just magically upped the power to show off? A 180 HP 1.8T can make more than 225 HP with a chip and injectors. Does every single Joe off the street know that? No way Jose. This allows them to charge 7-10k more for a car that is slightly upgraded. How much does that really cost them?
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