2013 Deal

[cheewy16]

Dealer offered a brand new 13 S4 for $50600. MSRP was $56200.
7 speed S-tronic, MMI, Carbon Atlas Inlay, Supercharge badges. All weather mats, sports diff.
No B&O nor 19" wheel option.

Good deal or can do better? Usually I get supplier discount when I buy/ lease but this is more than 6%...but it is a 2013 left over.

[Bomiz]

You can do better. That's about the deal I got last August for the 2013. or maybe I got it for 1k more. don't remember.... but about the same

[Madbusy168]

I think it's a pretty good deal. But is it with the options that you want?

[cheewy16]

I really would of preferred to have the B&O and 19" wheels included on the S4 build.

[997GT3Girly]

Not a good deal got my 2014 in July for $51,000 even Prestige Package with everything minus carbon inlays....

[FatalBert]

Dealer offered a brand new 13 S4 for $50600. MSRP was $56200.
7 speed S-tronic, MMI, Carbon Atlas Inlay, Supercharge badges. All weather mats, sports diff.
No B&O nor 19" wheel option.

Good deal or can do better? Usually I get supplier discount when I buy/ lease but this is more than 6%...but it is a 2013 left over.

You are about 2k under Truecars great price, which is according to them in the unusually low range. Id say it is a good deal.

I added some things to make it near 56,200 MSRP.

http://www.truecar.com/prices-new/audi/s4-pricing/2013/9FB82986/?trimOptionIds=17-C-U,14-C-U,21-C-U,15-C-U,1-C-U,6-C-U,23-C-U,27-C-U,29-C-U,41-C-U,37-C-U,40-C-U,28-C-U,35-C-U&exteriorColorId=923246&interiorColorId=923245&incentiveIds=&trimId=252859&zipcode=08807

[coolwater]

It's a good deal. Are you getting loyalty cash or no?
If that's before loyalty, you'd be under 50k with it.

-cW

[cheewy16]

It's a good deal. Are you getting loyalty cash or no?
If that's before loyalty, you'd be under 50k with it.

-cW

The numbers quoted are before loyalty cash. Just wondering is this deal sounds too good. It would be an out of state deal. Dealer said there was some incentives for 2013 cars such as those equipped with MMI just to move them off the lot, but I've never heard of such a thing before.

[isles1]

You have to have outlined all applicable fees before anyone can really say whether this is a good deal or not. Sales price is only part of the picture. Find out what the bottom line is, including fees added to cap cost or due at signing.

[SE-Chris]

Not a good deal got my 2014 in July for $51,000 even Prestige Package with everything minus carbon inlays....

I call bullshit... Loaded 2014 S4 is $64000 MSRP. Average paid is 60k... Pretty sure owner of a dealership shouldn't get himself a deal like that.


Dealer offered a brand new 13 S4 for $50600. MSRP was $56200.
7 speed S-tronic, MMI, Carbon Atlas Inlay, Supercharge badges. All weather mats, sports diff.
No B&O nor 19" wheel option.

Good deal or can do better? Usually I get supplier discount when I buy/ lease but this is more than 6%...but it is a 2013 left over.

2013's are going to be a difficult sell and will have to be heavily discounted now that 2014's are pretty common. I'd say you can probably do a little better, you can get a 2014 for pretty close to 50k so why pay that for a 2013?

[cheewy16]

I asked the dealer what a lease would like and here are the numbers:
36mo/12K - MF .0005 Residual 54%
Fees, taxes upfront which total to be about 3000 = $616/mo

After incentives, MSRP dropped to $54665, selling price $50599. BTW found out the car has 204 miles on it...definitely was put through a lot of test drives

[isles1]

So the sales price includes the loyalty incentive or not? If it does not, then it sounds pretty good to me, especially the quoted MF. If yes, I think $50,599 should be your sales price BEFORE the loyalty incentive given this is MY 2013.

Why not roll the taxes and fees (other than tags and registration and first month payment) into the monthly payment? IMO, the less you pay at signing the better.

[cheewy16]

So the sales price includes the loyalty incentive or not? If it does not, then it sounds pretty good to me, especially the quoted MF. If yes, I think $50,599 should be your sales price BEFORE the loyalty incentive given this is MY 2013.

Why not roll the taxes and fees (other than tags and registration and first month payment) into the monthly payment? IMO, the less you pay at signing the better.

sales price is before loyalty. I'm going to ask them to send over a breakout. Dealer said @$616, loyalty was included. I want to know where they applied it.

[sergzz]

Sounds pretty good to me, I paid a bit more for mine but it had every single option available, except for the sport differential... Go for it

[FITZ TITS]

Not a good deal got my 2014 in July for $51,000 even Prestige Package with everything minus carbon inlays....

Bullshit.

[997GT3Girly]

I call bullshit... Loaded 2014 S4 is $64000 MSRP. Average paid is 60k... Pretty sure owner of a dealership shouldn't get himself a deal like that.



Bullshit

Haters Gonna Hate!

I work for a dealer so that has alot to do with it...

[jauri]

$8,000 under invoice? what the hell? good for you... i guess.


Haters Gonna Hate!

I work for a dealer so that has alot to do with it...

[FITZ TITS]

Haters Gonna Hate!

I work for a dealer so that has alot to do with it...

I'm not hating. I had one of the best, if not the, lease deal on the forums. I'm just straight calling bullshit.

[997GT3Girly]

I'm not hating. I had one of the best, if not the, lease deal on the forums. I'm just straight calling bullshit.

I guess your not the ONLY one with an awesome lease deal. But I guess I will step to your non believing level.... [rolleyes]


http://i18.photobucket.com/albums/b126/NitroBitYa/S42_zpsaa47f016.jpg
http://i18.photobucket.com/albums/b126/NitroBitYa/S414_zps313168cf.jpg

[isles1]

^^^^But you have a trade in reducing the capitalized cost....What was the sales price gross of trade in and incentives? Let's see the window sticker too re: MSRP.

[997GT3Girly]

^^^^But you have a trade in reducing the capitalized cost....What was the sales price gross of trade in and incentives? Let's see the window sticker too re: MSRP.

Negative, trade did not affect the sales price...

[achilleas101]

$8,000 under invoice? what the hell? good for you... i guess.

i've heard family of employees can get like 8% under invoice, but employees can get even better. and that's not even for Audi/VW corporate. those guys get them almost free. so it's not out of the realm of possibility for somebody who works for a dealer.

[gendry]

997, did your pic show the MSRP or did I miss it? And the trade in IS part of the overall deal, unless you are saying your trade in value was so good you don't think the dealer is going to be able to sell it for much more? Also, was that delivery fee (or whatever they call it) added in addition to 51015?

[997GT3Girly]

i've heard family of employees can get like 8% under invoice, but employees can get even better. and that's not even for Audi/VW corporate. those guys get them almost free. so it's not out of the realm of possibility for somebody who works for a dealer.


Thank You. At least ONE person knows this is true.

[Madbusy168]

Lets see the window sticker of this 2014 S4, $50k is stupid cheap if you had one that stickered for $60k+ BUT, like you said, you are in the dealership, you talk like the dealerships are going to offer special pricing to ANY Joe Blow that walks through the door and sell their S4 for way under invoice. Its like me telling everyone that paid for their S4 that they ALL Paid WAY TOO much cause I won mines at a raffle for $100.. I paid $100 for my brand new S4. You are also taking a big hit on your 2013 Gs350 also trading it in at $45k especially if you traded it in at July. Its all numbers game at the dealership too, they could have told you $45 for your new S4 but $39k trade in for your GS.

[isles1]

Negative, trade did not affect the sales price...I am sure you got a great deal, better than 99% of people could, but you still are not giving giving us the whole picture. Enjoy the S4!

[drob23]

i've heard family of employees can get like 8% under invoice, but employees can get even better. and that's not even for Audi/VW corporate. those guys get them almost free. so it's not out of the realm of possibility for somebody who works for a dealer.

I kind of doubt Audi employee's get the cars almost free...

Can't say for certain regarding Audi, but I work in the auto business and profit margins are already low enough as it is (manufacturing isn't like say the semiconductor industry). Now managers do tend to get to lease cars at an extremely low rate (which I suppose is sort of what you're saying), but it varies widely between cars and this still isn't the same as buying them.

[isles1]

Lets see the window sticker of this 2014 S4. +2 (since I already asked to see it :) )

[997GT3Girly]

Lets see the window sticker of this 2014 S4, $50k is stupid cheap if you had one that stickered for $60k+ BUT, like you said, you are in the dealership, you talk like the dealerships are going to offer special pricing to ANY Joe Blow that walks through the door and sell their S4 for way under invoice. Its like me telling everyone that paid for their S4 that they ALL Paid WAY TOO much cause I won mines at a raffle for $100.. I paid $100 for my brand new S4. You are also taking a big hit on your 2013 Gs350 also trading it in at $45k especially if you traded it in at July. Its all numbers game at the dealership too, they could have told you $45 for your new S4 but $39k trade in for your GS.

LOL, I'm a Finance Manager so I think I KNOW what I'm doing. I didn't take a hit on my GS350 F Sport I got payoff so if your smart enough to know that means ZERO NEGATIVE equity was put into my new lease. [rolleyes]

[gendry]

Plus financing terms can be built in profit with which to lower the purchase price.

Its much easier to tell a good from great deal when you buy a car outright with no trade in or financing.

I thought I got an excellent deal paying 51.5k including all fees but no taxes on a 56.15k MSRP on a 2013 early this year, but I know some got better.

[Wilbur]

I asked the dealer what a lease would like and here are the numbers:
36mo/12K - MF .0005 Residual 54%
Fees, taxes upfront which total to be about 3000 = $616/mo

After incentives, MSRP dropped to $54665, selling price $50599. BTW found out the car has 204 miles on it...definitely was put through a lot of test drives


So what? Thats nothing. There is nothing that can happen in 2034 miles that should keep you from buying the car. Warranty will cover everything. That car in Canada would lease for $800+.

[Madbusy168]

LOL, I'm a Finance Manager so I think I KNOW what I'm doing. I didn't take a hit on my GS350 F Sport I got payoff so if your smart enough to know that means ZERO NEGATIVE equity was put into my new lease. [rolleyes]

$45k for trade in on a 1 year old car that stickered for $59k is not called taking a hit? Ok, maybe you didnt get the F sport with Awd, that makes is what? $57k sticker instead of $59k? Wait, you are a finance manager, you probably got the Lexus for $42k and made money on it right? Blah Blah Blah...

[jfabes]

i think its interesting that 997 chimed in post #5 and said it wasn't a good deal....only to later find out that he gets amazing deals because he's a finance manager for a dealer. In other words OP, strike his statement from the record...unless he's going to get YOU a deal, what he paid isn't representable :)

i think $5-$6k off msrp is very fair for a $56k car. If it were $100k, then yea, i would want way more than $5k off.

[isles1]

LOL, I'm a Finance Manager so I think I KNOW what I'm doing. I didn't take a hit on my GS350 F Sport I got payoff so if your smart enough to know that means ZERO NEGATIVE equity was put into my new lease. [rolleyes]Actually, I was thinking more along the lines of positive equity reducing the sales price used as a cap cost reduction, or $0 net equity on your deal but the dealer made a boat load off the sale of your trade.

[saxon]

$45k for trade in on a 1 year old car that stickered for $59k is not called taking a hit? Ok, maybe you didnt get the F sport with Awd, that makes is what? $57k sticker instead of $59k? Wait, you are a finance manager, you probably got the Lexus for $42k and made money on it right? Blah Blah Blah...

just because someone got a better deal than you doesnt mean they are lying

most likely that 57k car was bought for 52 and a years payments brought payoff down to 45 shown, pretty common.

i can tell you that working for a dealer and its the end of the month and they need one car sold to hit bonus... they will do some pretty crazy things :)

[997GT3Girly]

$45k for trade in on a 1 year old car that stickered for $59k is not called taking a hit? Ok, maybe you didnt get the F sport with Awd, that makes is what? $57k sticker instead of $59k? Wait, you are a finance manager, you probably got the Lexus for $42k and made money on it right? Blah Blah Blah...

All I'm going to say is LOL. You really have no clue what your talking about. Not even going to keep entertaining your useless assuming posts...

[997GT3Girly]

just because someone got a better deal than you doesnt mean they are lying

most likely that 57k car was bought for 52 and a years payments brought payoff down to 45 shown, pretty common.

i can tell you that working for a dealer and its the end of the month and they need one car sold to hit bonus... they will do some pretty crazy things :)

Impressed we have someone who knows what they are talking about and is not a keyboard warrior like most on here... [;)]

[FatalBert]

Still no window sticker?

[SE-Chris]

Not a good deal got my 2014 in July for $51,000 even Prestige Package with everything minus carbon inlays....

Let's play with some numbers (mind you, i'm not a Finance Manager so you can correct me where i'm wrong if you wouldn't mind):

2014 S4 Prest Fully loaded

MSRP: $64,595
INVOICE: $61,118
You paid: $51,000

You paid over 13,000 less than MSRP, 10,000 less than Invoice, and 9,000 less than the lowest price paid according to the internet.

So, what everyone is wondering is, how it is that one can purchase these fine machines at such low prices.

You posted images of your lease document but that only lists your purchase price and residual. It doesn't list the MSRP or vehicle options.

I apologize for attacking you with "bullshit" rather than approaching you with questions to understand the situation better. Please understand that to make big claims like you have, many of us are going to be very skeptical and need to see facts and information to help us understand. While you aren't required to do so, it does no one any good to read your opinions about a purchase price or value on something if we can't believe the statements you make are true.

Me for example, I purchased a 2013 S4, MSRP like 56k and paid invoice of 50k. Paying invoice is pretty acceptable and I doubt anyone would argue it. That was a 2013 back when 2014's were just about ready to ship so they were looking to unload the vehicle anyway.

I now have a 2014 S5, MSRP was 61k I believe? I paid 57k, which is 1k above Invoice. I attempted to argue Invoice but considering how new the 2014's are (this being the first shipment), and the fact that they have 2013's brand new still sitting around, they aren't interested in selling a 2014 as cheaply.

[FatalBert]

Let's play with some numbers (mind you, i'm not a Finance Manager so you can correct me where i'm wrong if you wouldn't mind):

2014 S4 Prest Fully loaded

MSRP: $64,595
INVOICE: $61,118
You paid: $51,000

You paid over 13,000 less than MSRP, 10,000 less than Invoice, and 9,000 less than the lowest price paid according to the internet.

So, what everyone is wondering is, how it is that one can purchase these fine machines at such low prices.

You posted images of your lease document but that only lists your purchase price and residual. It doesn't list the MSRP or vehicle options.

I apologize for attacking you with "bullshit" rather than approaching you with questions to understand the situation better. Please understand that to make big claims like you have, many of us are going to be very skeptical and need to see facts and information to help us understand. While you aren't required to do so, it does no one any good to read your opinions about a purchase price or value on something if we can't believe the statements you make are true.

Me for example, I purchased a 2013 S4, MSRP like 56k and paid invoice of 50k. Paying invoice is pretty acceptable and I doubt anyone would argue it. That was a 2013 back when 2014's were just about ready to ship so they were looking to unload the vehicle anyway.

I now have a 2014 S5, MSRP was 61k I believe? I paid 57k, which is 1k above Invoice. I attempted to argue Invoice but considering how new the 2014's are (this being the first shipment), and the fact that they have 2013's brand new still sitting around, they aren't interested in selling a 2014 as cheaply.

This. Its not so much everyone giving a hard time. Its that the OP is genuinely asking for advice. Saying you bought a brand new 2014 prestige for 51k is basically telling him he should be getting his new 2013 non prestige for like 41k which is total nonsense.

[1MORLAP]

C'mon 997, unless you are willing to share these deals with buyers here and drive business for your dealership please try to keep your boasting to minimum. It would be like AWE/APR employee posting that he paid $500 for his exhaust or got a flash for free... sure, but irrelevant to the discussion.

Do us a favor please. Get your GM and Internet Sales manager to setup a special line for AZ readers, become an advertisers and offer us honest deals like my BMW dealer used to:

2011 M3 SEDAN
Le Mans Blue Metallic
Fox Red Novillo
Carbon Leather interior trim
Competition Pack
Premium Pack 2
iPod/USB(only included in Convenience Package)
Heated front seats
Park Distance Control

EURO MSRP- $60,525

EURO Invoice - $55,790

Your EURO price - $56,235 + tax and license($445 over invoice, with floor mats)


Residual - 55% at 10k miles per year, 36 months
There is a big difference in residuals between the Coupe(60%) and the Sedan(55%)

Money factor - 0.00210 for Euro Delivery
.00180 for US Delivery

36 month lease
10k miles per year

Minimum Drive off - $2590.77

- First payment - $770.60 + tax

- Refundable Security Deposit - $850

- Estimated DMV fees - $63.25(still need to get a quote from Wa, regarding fees on a Sedan)

- Bank Acquisition fee - $725

- Doc fee - $55

- Upfront sales tax on bank fee - $64.35

Payment - $770.60 + tax

[brittney]

It isn't BS... Audi has amazing deals for employees. I think the current is MSRP -15%.

[coolwater]

I'm sure the dealer doesn't pay invoice for their cars.
There is probably at least 5% more in margins...

I worked for a company that had insider deals with VW...
They used to offer over 23% off msrp.
We'd have some employees swap VW's yearly.
It was a program directly with VW and not any dealerships.

Anyway, I do agree just some guy off the street is not going to be able to get that deal.
I got 1k under invoice after loyalty so to me OP has a decent deal on the table.
You might be able to ask for audicare thrown in...

-cW

[cheewy16]

I'm going to go to a local dealer first to check out the color. It's Monsoon Gray. First gray car...all previous Audi's have been white.
They said they won't throw in Audicare. Basically they said this is the absolute best they can do on the S4.

But should u be worry about it having 204 miles?

[coolwater]

Yeah if you don't like the color then that would be a deal breaker.
Even a couple grand saved is not worth having a color you don't like.
Why not just go for a 2014 in White and the BO?
See if you can get invoice on that.

-cW

[Madbusy168]

just because someone got a better deal than you doesnt mean they are lying

most likely that 57k car was bought for 52 and a years payments brought payoff down to 45 shown, pretty common.

i can tell you that working for a dealer and its the end of the month and they need one car sold to hit bonus... they will do some pretty crazy things :)

Um,, according to her, she is getting over $10k off, its a $60k for $50k that she paid, I got $5k off of my own S4 so it doesnt surprise me at all, but $10k off sticker is definitely not credible. I dont care what her payoff on the Lexus is, it doesnt matter and doesnt change any numbers at all except her monthly payment. She got $45k for trade in value on the Lexus and I care less if she still owed $45k or $5k on the car. If she still owed $45k on the Lexus then shes at a break even point with no equity on her new car, but that still doesnt change the number of the price of the S4 or the Trade in value of the Lexus, same goes if she owes only $5k on the Lexus, numbers stay the same but she will have $40k equity into the S4, again, the number is still the same for her new car, just monthly payments will be substantially lower because of all the equity rolled in from the Lexus. She keeps saying I dont know what Im talking about, its not rocket science, I've been in the car business myself for the past 15 years myself. I know my numbers also..

[Madbusy168]

Anyway, I do agree just some guy off the street is not going to be able to get that deal.
I got 1k under invoice after loyalty so to me OP has a decent deal on the table.
You might be able to ask for audicare thrown in...

-cW

THATS my point, she's showing off that she got the Audi at a certain discount blabbing that OP's deal is not good, saying she got a wayyyyyy better deal, but is that the price that anyone can get? just like How I had posted earlier about winning an S4 from a $100 raffle ticket. Is everyone gonna win? Nope. then why talk so much shit for? Lets all go to her dealership and get s4 from her for the exact same price since she makes it sound like an everyday price.. We can be flipping new S4 and still make a decent profit.

[FatalBert]

THATS my point, she's showing off that she got the Audi at a certain discount blabbing that OP's deal is not good, saying she got a wayyyyyy better deal, but is that the price that anyone can get? just like How I had posted earlier about winning an S4 from a $100 raffle ticket. Is everyone gonna win? Nope. then why talk so much shit for? Lets all go to her dealership and get s4 from her for the exact same price since she makes it sound like an everyday price.. We can be flipping new S4 and still make a decent profit.

+1. Calling the OP's deal not good because you are an employee and can get 20% off MSRP on a brand new MY is borderline trolling.

Get the OP the same deal then!

[Madbusy168]

This. Its not so much everyone giving a hard time. Its that the OP is genuinely asking for advice. Saying you bought a brand new 2014 prestige for 51k is basically telling him he should be getting his new 2013 non prestige for like 41k which is total nonsense.

+1

[Madbusy168]

Let's play with some numbers (mind you, i'm not a Finance Manager so you can correct me where i'm wrong if you wouldn't mind):

2014 S4 Prest Fully loaded

MSRP: $64,595
INVOICE: $61,118
You paid: $51,000

You paid over 13,000 less than MSRP, 10,000 less than Invoice, and 9,000 less than the lowest price paid according to the internet.

So, what everyone is wondering is, how it is that one can purchase these fine machines at such low prices.

You posted images of your lease document but that only lists your purchase price and residual. It doesn't list the MSRP or vehicle options.

I apologize for attacking you with "bullshit" rather than approaching you with questions to understand the situation better. Please understand that to make big claims like you have, many of us are going to be very skeptical and need to see facts and information to help us understand. While you aren't required to do so, it does no one any good to read your opinions about a purchase price or value on something if we can't believe the statements you make are true.

Me for example, I purchased a 2013 S4, MSRP like 56k and paid invoice of 50k. Paying invoice is pretty acceptable and I doubt anyone would argue it. That was a 2013 back when 2014's were just about ready to ship so they were looking to unload the vehicle anyway.

I now have a 2014 S5, MSRP was 61k I believe? I paid 57k, which is 1k above Invoice. I attempted to argue Invoice but considering how new the 2014's are (this being the first shipment), and the fact that they have 2013's brand new still sitting around, they aren't interested in selling a 2014 as cheaply.
Damn Bro, You got Hella Gagged!! $4k off sticker only? should have look for girlygirlbs and got your car for $48k With all that extra discount, you could have shipped it anywhere in the world from her dealership.. Heck, you could have even flew over to her dealership and treated her to like a $1000 dinner to thank her for the hook up..

[s4buckeye]

I think 997 works at a VW dealer, which of course is still VAG.

Anyway, sounds like a deal that is too good to be true even as a dealer employee and even more so without MSRP ever being posted or without knowing what was really up with the trade. When I was received supplier/employee discounts on the Big Three the deal was never as good as 997 apparently received.

FWIW, I bought the C63 for $73k before TTL, which was more than $10k off of MSRP of $83.5k and more than $4k under invoice. $25k difference on MSRP from a S4 so obviously far more room to move for MB on that ride.

Just sayin'.

[brotherno2]

It's a good deal. 204 miles is nothing

[FatalBert]

It's a good deal. 204 miles is nothing

That and who knows, the dealers seem to make sure the engine is warm before letting ppl test drive so you might be well on your way to having the motoman break in technique executed.

[AudiB8S4]

LOL, I'm a Finance Manager so I think I KNOW what I'm doing. I didn't take a hit on my GS350 F Sport I got payoff so if your smart enough to know that means ZERO NEGATIVE equity was put into my new lease. [rolleyes]

Thanks for reminding everyone what you do for a living. We had all forgotten that! [>_<] Btw, my buddy here talked to a finance manager at a Porsche dealership who said there is no way in hell you can afford those cars and you give a bad name to the profession by talking so much crap on these forums. Oh, and you are full of bullshit. Just sayin'. Don't shoot the messenger!

P.S. Please learn the difference between your and you're.

[S4morris]

This thread is ridiculous, lol. Sounds like OP got a normal deal.

BTW, the "I'm a finance manager" argument means zilch....I used to be a dealer relations rep for BMW years ago and I can tell you a good majority didn't even know how to calculate a lease by hand or do simple math without their Reynolds system. They sure can push a wheel and tire insurance package though ;)

[achilleas101]

I kind of doubt Audi employee's get the cars almost free...

Can't say for certain regarding Audi, but I work in the auto business and profit margins are already low enough as it is (manufacturing isn't like say the semiconductor industry). Now managers do tend to get to lease cars at an extremely low rate (which I suppose is sort of what you're saying), but it varies widely between cars and this still isn't the same as buying them.

VW US headquarters moved to Herndon VA, which is a few miles from me, a few years ago. When they did, they were hiring like mad. I knew a few peeps that interviewed for different positions there, and depending on the level, you got different levels of fringe benefits. My roommate at the time interviewed for a mid level position, and he was told the benefit would be a free 2 year lease on an up to an A4 level car if memory serves; the level next up from him was i think S4 level. Either that or his level was S4, can't remember for sure which one of the 2.

That may have been temporary, not sure since i haven't heard from anyone that they got hired, so things may have changed, although i'd doubt it. Meantime though, I've also been told by others that they get to buy them for 1% of MSRP. Note that's not 1% OFF, it's 99% off.

But that's at corporate, don't know what the dealer's employee discount is.

[drob23]

VW US headquarters moved to Herndon VA, which is a few miles from me, a few years ago. When they did, they were hiring like mad. I knew a few peeps that interviewed for different positions there, and depending on the level, you got different levels of fringe benefits. My roommate at the time interviewed for a mid level position, and he was told the benefit would be a free 2 year lease on an up to an A4 level car if memory serves; the level next up from him was i think S4 level. Either that or his level was S4, can't remember for sure which one of the 2.

That may have been temporary, not sure since i haven't heard from anyone that they got hired, so things may have changed, although i'd doubt it. Meantime though, I've also been told by others that they get to buy them for 1% of MSRP. Note that's not 1% OFF, it's 99% off.

But that's at corporate, don't know what the dealer's employee discount is.

Holy @#!@ balls...well, I guess I work for the wrong car company [:/]

[SwankPeRFection]

$600 S4's for everyone!!! lol

[isles1]

I think I should apply for a job at AOA or a local dealership. I'll wait for the B9 platform to come out. [:D]

[brittney]

Corprate is different. Most of them are leases that are done for 1% of MSRP, for 12 months, and then they get another vehicle.

[AudiB8S4]

Corprate is different. Most of them are leases that are done for 1% of MSRP, for 12 months, and then they get another vehicle.

What are your credentials?

[brittney]

What are your credentials?

Service consultant at an Audi dealer.

[AudiB8S4]

Service consultant at an Audi dealer.

Sorry, but your input only matters if you're a Finance Manager! NOT! [>_<]

[FatalBert]

Corprate is different. Most of them are leases that are done for 1% of MSRP, for 12 months, and then they get another vehicle.

Still ridiculously awesome.

[997GT3Girly]

Btw, my buddy here talked to a finance manager at a Porsche dealership who said there is no way in hell you can afford those cars and you give a bad name to the profession by talking so much crap on these forums. Oh, and you are full of bullshit. Just sayin'. Don't shoot the messenger!

LMAO, I guess he writes my paychecks then and all my cars are in my name but... Oh yeah your buddy in a dealer knows everything and knows what I make a year. I don't need to prove myself to you or anyone else on here. Oh yeah tell your buddy to get a better job where he can make some real money...

[FatalBert]

LMAO, I guess he writes my paychecks then and all my cars are in my name but... Oh yeah your buddy in a dealer knows everything and knows what I make a year. I don't need to prove myself to you or anyone else on here. Oh yeah tell your buddy to get a better job where he can make some real money...

Of course you don't have to prove yourself to anyone, unless you want anyone to take you seriously that is.

You are an employee, do you understand why your purchase price is irrelevant to the OP?

[AudiB8S4]

LMAO, I guess he writes my paychecks then and all my cars are in my name but... Oh yeah your buddy in a dealer knows everything and knows what I make a year. I don't need to prove myself to you or anyone else on here. Oh yeah tell your buddy to get a better job where he can make some real money...

You're absolutely right. You don't have to prove yourself to anyone here. The problem is that you are constantly trying to do just that. Do yourself a favor and just stop. You'll probably post your tax return next.

[jauri]

V10 R8 too?! [drool]

[Madbusy168]

V10 R8 too?! [drool]

Definitely!! Look at her Signature, she has one of them too and she probably only paid $80k for it too since she's the Finance Manager at her dealership.
I definitlely need her job, finance manager at an auto dealership that can afford a high end Porsche, a high end Audi R8 and a cheap S4 probably as a Beater. All basically brand new and up to date too..

[AudiB8S4]

Definitely!! Look at her Signature, she has one of them too and she probably only paid $80k for it too since she's the Finance Manager at her dealership.
I definitlely need her job, finance manager at an auto dealership that can afford a high end Porsche, a high end Audi R8 and a cheap S4 probably as a Beater. All basically brand new and up to date too..

You've got it all wrong. She owns the dealerships and just volunteers as the Finance Manager as a hobby. She didn't pay $80k for the R8. That must have been given by Audi as a gift! In other news, Santa Claus arrived early this year and just dropped off my Ferrari! I better change my sig.

[FatalBert]

You've got it all wrong. She owns the dealerships and just volunteers as the Finance Manager as a hobby. She didn't pay $80k for the R8. That must have been given by Audi as a gift! In other news, Santa Claus arrived early this year and just dropped off my Ferrari! I better change my sig.

Wait you're not a girly girl though... [:D]

You should give the Ferrari to your wife so she can join the forums and have a nice addition to her garage.

[tiznanya]

I wouldn't be surprised if part of the discount is due to AoA chipping in. I work for Lexus Corp and I know we have a program where both the dealer AND the corp office subsidize cars for dealership employees (certain qualifications must first be met of course). This is basically for 1. Retention of good dealership employees (they are hard to come by) 2. Cheap marketing and 3. Incentive to buy their own brand (vs a competitors)

In any case, the deal is probably not bullshit or that absurd...however it was a low blow to flaunt the deal to the OP and say he got a bad deal when 99% of people could never match this kind of pricing.

[esimp2k]

I wouldn't be surprised if part of the discount is due to AoA chipping in. I work for Lexus Corp and I know we have a program where both the dealer AND the corp office subsidize cars for dealership employees (certain qualifications must first be met of course). This is basically for 1. Retention of good dealership employees (they are hard to come by) 2. Cheap marketing and 3. Incentive to buy their own brand (vs a competitors)

In any case, the deal is probably not bullshit or that absurd...however it was a low blow to flaunt the deal to the OP and say he got a bad deal when 99% of people could never match this kind of pricing.

This. I don't doubt she bought the car for what she said and earned the other cars she has. Her pricing however to the OP is a moot point. That being said you don't need to run her out of town with pitchforks. But it's the Internet so let me get my popcorn and see where this goes.

[S4_Phantom]

It isn't BS... Audi has amazing deals for employees. I think the current is MSRP -15%.

^^^ This is correct, MSRP -15%. Confirmed by a friend who works in sales at an Audi dealer in South Florida and just bought a '13 S6. He got a SICK deal! Audi now offers incredible incentives to sales people and managers to get them to drive their own product. But I think the current discount is new as I don't remember it being as much last year.

[brittney]

You are correct it was 10% and has been upped to 15%. The employee price for a 2013 model is MSRP -17%.

[AudiB8S4]

You are correct it was 10% and has been upped to 15%. The employee price for a 2013 model is MSRP -17%.

So are you willing to pass on that discount to non employee? OP is not employed by Audi so these discounts you refer to do not matter. He started this thread to find out if he was getting a good deal compared to the average person who is not employed by Audi.

[moose_head]

Gives you an idea of the profit margin Corporate sees. (They can't discount by more than the normal profit margin, or they'd have to count is as a taxable benefit, and the employees would pay extra tax. ) I even looked up the US rules! http://www.irs.gov/uac/Publication-15-B,-Employer's-Tax-Guide-to-Fringe-Benefits
This topic of the employee discount is more interesting than the original one

[brittney]

Unfortunately, no. You have to provide pay stubs to prove that you work for the dealer.

[s4buckeye]

Gives you an idea of the profit margin Corporate sees.

This is what the point of the thread should be. Soooooo many people think that invoice or a little above invoice is some kind of deal.

Not.

There is so much profit left on the table by buyers that it is silly. Do you really think AoA is selling or leasing these cars to employees at a loss? Of course not.

If you are not getting your ride at a fair amount below invoice you are getting clowned.

[AudiB8S4]

This is what the point of the thread should be. Soooooo many people think that invoice or a little above invoice is some kind of deal.

Not.

There is so much profit left on the table by buyers that it is silly. Do you really think AoA is selling or leasing these cars to employees at a loss? Of course not.

If you are not getting your ride at a fair amount below invoice you are getting clowned.

I don't think everyone has your seemingly amazing negotiating skills. I guess that means everyone is getting clowned.

[s4buckeye]

Nope, just not trying hard enough. The deals are there but you simply have to be persistent, be buying at the right time of the year/model year, ready to walk and/or ship a car.

It's your money, spend it how you want.

[Madbusy168]

You've got it all wrong. She owns the dealerships and just volunteers as the Finance Manager as a hobby. She didn't pay $80k for the R8. That must have been given by Audi as a gift! In other news, Santa Claus arrived early this year and just dropped off my Ferrari! I better change my sig.

hahaha, lmao, you are such a dick! you really changed your signature! But I like! too funny.

[tiznanya]

Gives you an idea of the profit margin Corporate sees. (They can't discount by more than the normal profit margin, or they'd have to count is as a taxable benefit, and the employees would pay extra tax. ) I even looked up the US rules! http://www.irs.gov/uac/Publication-15-B,-Employer's-Tax-Guide-to-Fringe-Benefits
This topic of the employee discount is more interesting than the original one

Not true...dealership employees are not employees of AoA because the OEMs do not own the dealerships. Therefore this does not apply.

QUOTE=s4buckeye;9089740]This is what the point of the thread should be. Soooooo many people think that invoice or a little above invoice is some kind of deal.

Not.

There is so much profit left on the table by buyers that it is silly. Do you really think AoA is selling or leasing these cars to employees at a loss? Of course not.

If you are not getting your ride at a fair amount below invoice you are getting clowned.[/QUOTE]

Again, not true. While it is true that the dealer's cost is often less than invoice, the margins aren't that big (trucks and higher end cars in the $75K+ range are a different story). All of the profit is made in service actually. Right now European cars have even less margin due to exchange rates. Yes, each party makes their own margin (dealer, AoA, and manufacturing) and in total it might be a lot but each legal entity does not make that much.

[AudiB8S4]

hahaha, lmao, you are such a dick! you really changed your signature! But I like! too funny.

Thank you. You're not so bad yourself.

[s4buckeye]

Again, not true. While it is true that the dealer's cost is often less than invoice, the margins aren't that big (trucks and higher end cars in the $75K+ range are a different story). All of the profit is made in service actually. Right now European cars have even less margin due to exchange rates. Yes, each party makes their own margin (dealer, AoA, and manufacturing) and in total it might be a lot but each legal entity does not make that much.

"Often less" than invoice? "but each legal entity does not make that much"? Huh?

Having been on the back end of the business I can tell you know little when it comes to how the actual price a dealer pays for the car is calculated (holdback, manufacturer incentives, points on financing, etc.). While there is no doubt that in most instances the higher the MSRP, the higher the margin and that some trucks have larger margins, you are completely incorrect that the margins are only made in service. Unless you are buying a sub-$20k throwaway, invoice is nonsense. Manufacturers and dealers are KNOCKING IT DOWN in profits on car sales in 2012 and 2013.

Audi had a 10.5% Q2 profit, Porsche was up and US dealers sold more cars in August than in the last six years - all with much more margins than those that "aren't that big" as you say.

http://www.autospies.com/news/Audi-Group-s-Q2-2013-Overall-Operating-Profit-and-10-5-Profit-Margin-Remain-Higher-Than-BMW-and-MB-Despite-7-9-Decline-77385/

http://www.autoevolution.com/news/porsche-deliveries-up-18-in-first-half-of-2013-profits-increased-64267.html

http://www.usatoday.com/story/money/cars/2013/07/24/ford-income/2582035/

http://www.bloomberg.com/news/2013-09-16/american-auto-sales-seen-at-annual-16-million-with-profit.html

http://online.wsj.com/article/SB10001424127887324123004579054710542279716.html

http://www.crainsdetroit.com/article/20130702/NEWS/130709970/u-s-auto-dealers-average-pretax-profit-rose-6-in-2012



http://i1297.photobucket.com/albums/ag21/asddsa12341/Sticker2_zps73404d1c.jpg


http://i1297.photobucket.com/albums/ag21/asddsa12341/DSC06588_zps04e2673c.jpg


http://i1297.photobucket.com/albums/ag21/asddsa12341/DSC06591_zpsa80a1384.jpg



Invoice was $77k or so on the C63. So yeah, the MB dealers and MB corporate are ROUTINELY selling the C63 at a loss, $4k of a loss to be specific for the dealer. Not.

As for an example of a S4 per cars.com:

2013 Audi S4
3.0T Premium Plus 4dr All-wheel Drive quattro Sedan
Warranty | Standard Equip. | Specifications
MSRP1 Invoice2
Base Price $47,600 $44,268
Destination $895 $895
Colors | Edit $1,075 $999
Options | Edit $14,350 $13,347

Total MSRP $63,920 Invoice $59,509

SmartCar: $61,399*
* Price does not include customer cash-back incentives

TrueCar S4 example: (Inv) $63,852 (Average paid) $64,501 (MSRP) $67,520

Just think how many people actually pay STICKER for a S4 as opposed to those paying invoice or less. The average is $64.5k (if TrueCar is even close to accurate, not incl. incentives) b/c FAR more people are paying sticker or close to sticker than the average, which of course means that some peeps are paying under invoice. I have routinely been able to pay under invoice for almost every car I have bought b/c dealers routinely have people pay sticker or just under for a car and they are still making their increased profits on those peeps.

So to be sure there is more margin in the C63 than an S4, but obviously people are getting an S4 under invoice. Just b/c they are not on AZ does not mean it does not happen and if you think an Audi dealer pays $59.5k for that car I am glad you do think that. I encourage people keep telling potential buyers that invoice is a great price as it makes it easier for me to get a car under invoice.

Do you think profit per car for the manufacturer or dealer is calculated on MSRP? Invoice? LOL! Oh, that's right - the dealer sold/leased 997Girly her S4 at a loss, right? Wrong. [rolleyes]

[Madbusy168]

"Often less" than invoice? "but each legal entity does not make that much"? Huh?

Having been on the back end of the business I can tell you know little when it comes to how the actual price a dealer pays for the car is calculated (holdback, manufacturer incentives, points on financing, etc.). While there is no doubt that in most instances the higher the MSRP, the higher the margin and that some trucks have larger margins, you are completely incorrect that the margins are only made in service. Unless you are buying a sub-$20k throwaway, invoice is nonsense. Manufacturers and dealers are KNOCKING IT DOWN in profits on car sales in 2012 and 2013.

Audi had a 10.5% Q2 profit, Porsche was up and US dealers sold more cars in August than in the last six years - all with much more margins than those that "aren't that big" as you say.

http://www.autospies.com/news/Audi-Group-s-Q2-2013-Overall-Operating-Profit-and-10-5-Profit-Margin-Remain-Higher-Than-BMW-and-MB-Despite-7-9-Decline-77385/

http://www.autoevolution.com/news/porsche-deliveries-up-18-in-first-half-of-2013-profits-increased-64267.html

http://www.usatoday.com/story/money/cars/2013/07/24/ford-income/2582035/

http://www.bloomberg.com/news/2013-09-16/american-auto-sales-seen-at-annual-16-million-with-profit.html

http://online.wsj.com/article/SB10001424127887324123004579054710542279716.html

http://www.crainsdetroit.com/article/20130702/NEWS/130709970/u-s-auto-dealers-average-pretax-profit-rose-6-in-2012



http://i1297.photobucket.com/albums/ag21/asddsa12341/Sticker2_zps73404d1c.jpg


http://i1297.photobucket.com/albums/ag21/asddsa12341/DSC06588_zps04e2673c.jpg


http://i1297.photobucket.com/albums/ag21/asddsa12341/DSC06591_zpsa80a1384.jpg



Invoice was $77k or so on the C63. So yeah, the MB dealers and MB corporate are ROUTINELY selling the C63 at a loss, $3k of a loss to be specific for the dealer. Not.

As for an example of a S4 per cars.com:

2013 Audi S4
3.0T Premium Plus 4dr All-wheel Drive quattro Sedan
Warranty | Standard Equip. | Specifications
MSRP1 Invoice2
Base Price $47,600 $44,268
Destination $895 $895
Colors | Edit $1,075 $999
Options | Edit $14,350 $13,347

Total MSRP $63,920 Invoice $59,509

SmartCar: $61,399*
* Price does not include customer cash-back incentives

TrueCar S4 example: (Inv) $63,852 (Average paid) $64,501 (MSRP) $67,520

Just think how many people actually pay STICKER for a S4 as opposed to those paying invoice or less. The average is $64.5k (if TrueCar is even close to accurate, not incl. incentives) b/c FAR more people are paying sticker or close to sticker than the average, which of course means that some peeps are paying under invoice. I have routinely been able to pay under invoice for almost every car I have bought b/c dealers routinely have people pay sticker or just under for a car and they are still making their increased profits on those peeps.

So to be sure there is more margin in the C63 than an S4, but obviously people are getting an S4 under invoice. Just b/c they are not on AZ does not mean it does not happen and if you think an Audi dealer pays $59.5k for that car I am glad you do think that. I encourage people keep telling potential buyers that invoice is a great price as it makes it easier for me to get a car under invoice.

Do you think profit per car for the manufacturer or dealer is calculated on MSRP? Invoice? LOL! Oh, that's right - the dealer sold/leased 997Girly her S4 at a loss, right? Wrong. [rolleyes]

I am purely guessing this, so dont hold me on this, I am guessing the $77k invoice on your C63 is true and accurate, the dealership sold the car to you for $73k is true, so technically they lost $4000 right? Yes, but heres the thing though. Sometimes, Im saying sometimes, not all the time, Manufactures gives special incentives to dealership that are not "advertised" on edmunds.com or kbb.com or autotrader.com and all those "invoice" for car price website. It might be a 3 week special incentive, might be a 2 weeks special. It happens, Maybe you just caught them at the right time when the manufacturer offered a special 5% incentive on the car? I believe the dealerships invoice are pretty close and true, but that does not mean the manufacturer themselves are selling their products to dealerships at "cost" or so called their invoice. they probably have lots of space to play around with. I know for a fact that occasionally Honda tells their dealership, Additional $1000 off civics this week. I've heard of it before, they have some kind of raffle. Lexus couple of months ago, offered $750 coupons for dealership to help move their GS line and up to 2 coupons are allowed on a Gs350. that was the time my wife picked up a new GS for $6500 off sticker.

[s4buckeye]

I am purely guessing this, so dont hold me on this, I am guessing the $77k invoice on your C63 is true and accurate, the dealership sold the car to you for $73k is true, so technically they lost $4000 right? Yes, but heres the thing though. Sometimes, Im saying sometimes, not all the time, Manufactures gives special incentives to dealership that are not "advertised" on edmunds.com or kbb.com or autotrader.com and all those "invoice" for car price website. It might be a 3 week special incentive, might be a 2 weeks special. It happens, Maybe you just caught them at the right time when the manufacturer offered a special 5% incentive on the car? I believe the dealerships invoice are pretty close and true, but that does not mean the manufacturer themselves are selling their products to dealerships at "cost" or so called their invoice. they probably have lots of space to play around with. I know for a fact that occasionally Honda tells their dealership, Additional $1000 off civics this week. I've heard of it before, they have some kind of raffle. Lexus couple of months ago, offered $750 coupons for dealership to help move their GS line and up to 2 coupons are allowed on a Gs350. that was the time my wife picked up a new GS for $6500 off sticker.

Could be, but again I don't really care anyway bc I still know that invoice is BS. If a dealer sold every car at a few hundred above invoice (incentives, holdback and whatnot aside) and invoice was what they really paid for the car, then the dealer would be broke and out of business. They then could not cover salary, utilities, rent, advertising, flooring on stock or anything else for that matter. If you take that to the next logical step, then your scenario of the manufacturer offering the deal to move the car would always have to happen. You know why that sounds right? Because it is right. Invoice is nonsense and the manufacturers (and the finance arms of the manufacturers, banks, extended warranty companies) are all subsidizing the dealer and the invoice means zilch. Those deals you are talking about are almost always running in one form or another.

As to TrueCar and SmartPrice, a dealer may report those numbers, and they may be inflated as well, but keep in mind that don't take into account incentives, loyalty, cash back, how bad the seller got taken on his trade or anything else. It is in their best interest to report a high number on those and hold true to "invoice" because the Average Joe gets on the 'Net, looks it up and thinks he got a good deal.

There is lots or room for a dealer to move beyond invoice, especially the higher you go up in price.

[Madbusy168]

Could be, but again I don't really care anyway bc I still know that invoice is BS. If a dealer sold every car at a few hundred above invoice (incentives, holdback and whatnot aside) and invoice was what they really paid for the car, then the dealer would be broke and out of business. They then could not cover salary, utilities, rent, advertising, flooring on stock or anything else for that matter. If you take that to the next logical step, then your scenario of the manufacturer offering the deal to move the car would always have to happen. You know why that sounds right? Because it is right. Invoice is nonsense and the manufacturers (and the finance arms of the manufacturers, banks, extended warranty companies) are all subsidizing the dealer and the invoice means zilch. Those deals you are talking about are almost always running in one form or another.

As to TrueCar and SmartPrice, a dealer may report those numbers, and they may be inflated as well, but keep in mind that don't take into account incentives, loyalty, cash back, how bad the seller got taken on his trade or anything else. It is in their best interest to report a high number on those and hold true to "invoice" because the Average Joe gets on the 'Net, looks it up and thinks he got a good deal.

There is lots or room for a dealer to move beyond invoice, especially the higher you go up in price.

Actually, I know for a fact dealership get kickback for "volume" Im pretty sure their invoice is a true invoice but we dont know the exact amount of the "kickback for volume" Theres so many places for a dealership to make money, its not one big lumpsump, but it adds up. kickback for tire warranty, bank rates, extended warranty, gap insurance, misc accessories, and I think a big lump comes in from Trade in, they can easily make $3000-4000 on a used car. look at all these crazy sellers on Ebay, selling led bulbs on ebay for $.99 shipped. how do they even not lose money on the deal? ebay listing and final value fee, paypal fee, shipping fee from china, packaging fee, and the actual item itself, all for $.99!! go figure that out, our fucking stamp to mail a letter in the usa to another city is already $.45? lol

[s4buckeye]

Actually, I know for a fact dealership get kickback for "volume" Im pretty sure their invoice is a true invoice but we dont know the exact amount of the "kickback for volume" Theres so many places for a dealership to make money, its not one big lumpsump, but it adds up. kickback for tire warranty, bank rates, extended warranty, gap insurance, misc accessories, and I think a big lump comes in from Trade in, they can easily make $3000-4000 on a used car. look at all these crazy sellers on Ebay, selling led bulbs on ebay for $.99 shipped. how do they even not lose money on the deal? ebay listing and final value fee, paypal fee, shipping fee from china, packaging fee, and the actual item itself, all for $.99!! go figure that out, our fucking stamp to mail a letter in the usa to another city is already $.45? lol

I agree. Whether you call it "invoice" or not, there is all kinds of money laying around behind the scenes. As I said, if invoice was a real number and the profit only came from the number above the invoice then how could the dealer survive? If everyone paid $500 above invoice and that was the only profit for a dealer selling 50 cars per month they would be out of business. That is $300,000 gross for the year for the dealer and they then have to pay EVERYTHING out of that. Yeah, right.

So let's say that the dealer makes another $2k in holdback, extended warranty profits, etc. (keep service out of it). That's another $100k per month or $1.2 million per year. That is a total gross of $1.5 million per year. Then pay ALL expense out of that: payroll, taxes, insurance, flooring on inventory, rent, utilities, etc. Any profit left over? 30 sales and admin employees making $30k average each is $900k w/o benefits alone.

No way.

What that means is that there is way more profit per car than the invoice price, even beyond the holdback, incentives and other income sources from warranties, financing, etc.

[sirsycott]

not to thread jack but i'm in a dilemma myself
i'm considering on getting this one
http://www.autobytel.com/used-car-finder/vehicle-details/98713908/#zipCode=92708&pageNumber=1&selectedMakes=4&selectedModels=4-S4,4-TT+RS,4-TTS&minMileage=0&maxMileage=20500
$43,992
the dealer won't budge on the car price i got them to budge it to 43492

is this a deal?

[AudiB8S4]

not to thread jack but i'm in a dilemma myself
i'm considering on getting this one
http://www.autobytel.com/used-car-finder/vehicle-details/98713908/#zipCode=92708&pageNumber=1&selectedMakes=4&selectedModels=4-S4,4-TT+RS,4-TTS&minMileage=0&maxMileage=20500
$43,992
the dealer won't budge on the car price i got them to budge it to 43492

is this a deal?

Does it have sports diff?

[sirsycott]

nope i checked the car but coulnd't find any options for it in the menus

[Madbusy168]

not to thread jack but i'm in a dilemma myself
i'm considering on getting this one
http://www.autobytel.com/used-car-finder/vehicle-details/98713908/#zipCode=92708&pageNumber=1&selectedMakes=4&selectedModels=4-S4,4-TT+RS,4-TTS&minMileage=0&maxMileage=20500
$43,992
the dealer won't budge on the car price i got them to budge it to 43492

is this a deal?

I honestly think it's expensive, it's a pre-facelift, no nappa, no cf trim,No sport diff either, I think I see a nav button, no peelers, it's got 12k to it, probably gonna need tires very soon. For a few grands more, I rather get a new My13, especially after factoring new car special finance rates over the typical 3.9-4.9%apr for a used car. Plus, since it's being sold at a non Audi dealership, that means no extended warranty either. No brainier here, similarly equipped leftover My13 brand new are probably going for $48-49k ish.

[Madbusy168]

Upon closer inspection, I realized the driver side fog covers are missing and the driver side bumper to hood line doe not matches the passenger side. Might have been hit before, so take that into considerations too.

[AudiB8S4]

nope i checked the car but coulnd't find any options for it in the menus

Move on.

[jauri]

so when is the best time to buy? end of the month? any particular month?

[s4buckeye]

Based upon my experience, for new cars in order with the best time as no. 1:

1. End of the month with new model year on the showroom floor, after Labor Day and right before calendar year end (if you can find any of the current MY cars left);
2. End of the month with new model year on the showroom floor, before Labor Day
3. End of the month with new model year on the way very soon (after Labor Day is better, but new MY cars are often on the lots before Labor Day);
4. End of the month in the winter months when car sales are generally slower (October-November, January-March); or
5. End of the month any other time.

Used cars are similar, but it really depends on if it is a CPO and you are using the manufacturer's financing arm or not.

YMMV.

[jauri]

cool. i got both of my current cars on january 31st (randomly) and thought my deals were more aggressive than usual. do you think its the actual dealerships discounting more at the end of the month or the sales people doing this to meet their quota, etc.?


Based upon my experience, for new cars in order with the best time as no. 1:

1. End of the month with new model year on the showroom floor, after Labor Day and right before calendar year end (if you can find any of the current MY cars left);
2. End of the month with new model year on the showroom floor, before Labor Day
3. End of the month with new model year on the way very soon (after Labor Day is better, but new MY cars are often on the lots before Labor Day);
4. End of the month in the winter months when car sales are generally slower (October-November, January-March); or
5. End of the month any other time.

Used cars are similar, but it really depends on if it is a CPO and you are using the manufacturer's financing arm or not.

YMMV.

[s4buckeye]

cool. i got both of my current cars on january 31st (randomly) and thought my deals were more aggressive than usual. do you think its the actual dealerships discounting more at the end of the month or the sales people doing this to meet their quota, etc.?

The dealer always controls the deal, end of the month or otherwise, but the sales peeps will also do whatever they can at the end of the month to hit their target for an incentive. There have been times when a salesperson has all but begged me to make the deal so they can get their spiff.

[moose_head]

You would think dealerships would move their 'month end' accounting to some random day like the 17th just so it's harder to know what the best day for a deal is

[Madbusy168]

cool. i got both of my current cars on january 31st (randomly) and thought my deals were more aggressive than usual. do you think its the actual dealerships discounting more at the end of the month or the sales people doing this to meet their quota, etc.?
Let me know if you want an Audi, my guy is very aggressive.. My sister was thinking of getting a Sq5 and I brought her there, numbers were good, just still out of budget for my sister.

[Madbusy168]

You would think dealerships would move their 'month end' accounting to some random day like the 17th just so it's harder to know what the best day for a deal is

haha. why would they wanna do that? nowadays, its blow out and sell anything you can whatever day you can.

[isles1]

Timing is important, but if you want what you want (e.g. custom build, a color other than black or white) like many of us here do, with limited dealer allocations and other buyers that are less educated about fair price that are willing to pay MSRP or significantly above invoice, there can be little incentive for the dealer to give a great price to every Joe or Jane that comes through the door. Sure, if you time it right, are willing to take what is left over on the lot on your terms or walk, then deals can be had.

After researching pricing for about six months and getting quotes from at least six dealers before committing to my factory order S4, apparently the great "well under invoice" deals are the exception, not the norm. For those that get the great end of month / end of model year deal, that is fantastic, especially if you have not compromised on options or color. But in most cases, you have compromised to save a grand, give or take, on a $50 - $60K car. Otherwise, $500 - $1,000 over invoice seems to be the norm for the current model year, especially on a factory order S4.

For those bragging about employee incentive driven deals: good for you, but that does not help the OP. And no one ever knows what the actual margin is on a particular car; there are simply too many variables. Last I checked, businesses need to turn a profit. That does not mean you just write a blank check; just be an informed buyer re: a fair price and know what fees are add-on and which are legit.

I ordered my 2013 S4 last November for $850 over invoice ($100 over invoice if you count the $750 lease cash offer that was applicable for the month I took delivery), with no prep, docs or other BS fees; just AFS acquisition, tax, title and registration. I have no regrets, regardless of the occasional boasting of under-invoice deals that typically fail to mention trade value, fees paid, etc.

[s4buckeye]

Factory order does not apply to this discussion - totally different ballgame of course. Trade value also has nothing to do with this discussion as it is an external variable. That's like saying "I bought my car $10k under invoice but I had to give the dealer $10k worth of ___________ as well."

Yes, to get the best deal you need to be buying off the lot and be ready to make a compromise on everything.

[Wilbur]

Not true...dealership employees are not employees of AoA because the OEMs do not own the dealerships. Therefore this does not apply.

QUOTE=s4buckeye;9089740]This is what the point of the thread should be. Soooooo many people think that invoice or a little above invoice is some kind of deal.

Not.

There is so much profit left on the table by buyers that it is silly. Do you really think AoA is selling or leasing these cars to employees at a loss? Of course not.

If you are not getting your ride at a fair amount below invoice you are getting clowned.

Again, not true. While it is true that the dealer's cost is often less than invoice, the margins aren't that big (trucks and higher end cars in the $75K+ range are a different story). All of the profit is made in service actually. Right now European cars have even less margin due to exchange rates. Yes, each party makes their own margin (dealer, AoA, and manufacturing) and in total it might be a lot but each legal entity does not make that much.[/QUOTE]

Agreed. "invoice" is NOT dealer cost.

[tiznanya]

I'm not at all trying to imply that dealerships don't make money (they can be extremely profitable). I'm saying that:
1. Audi's profit & a dealership's profit are not the same thing - the dealer is just a middle man selling Audi's products, and everyone wants their cut of some profit
2. Within a given dealership, they make money in different areas (parts & accessories, service, F&I, new car sales, etc). New car sales usually have the lowest margins of all those departments (but, of course, without new car sales the rest wouldn't exist).
3. It's really difficult to generalize on what a "good deal" is in absolute terms since so many outside factors play a role (i.e. how much incentives AoA have planned for the month, when the new model year comes out, if the new model year has virtually no change, a minor change, or a major change, seasonality - winter is generally better than summer, what competitor actions are - in terms of incentives, new launches, etc, the dealer's inventory levels, etc etc etc). That being said, as a very generalized comment, close to "dealer invoice" is generally a pretty good deal. No, dealer invoice is not the true dealer cost (due to kickbacks on other things), but don't forget that any profit made here is still variable profit. The dealer still has to pay for overhead and other fixed costs, not to mention that dealerships are a for-profit business. The addition of the internet & sites like TrueCar have really created a lot more transparency for consumers to find a FAIR price. That's not to say that some will be one of a few to pay substantially less, but those are the exceptions and not the rule.

[s4buckeye]

Agreed. "invoice" is NOT dealer cost.

Yep.

[s4buckeye]

I'm not at all trying to imply that dealerships don't make money (they can be extremely profitable). I'm saying that:
1. Audi's profit & a dealership's profit are not the same thing - the dealer is just a middle man selling Audi's products, and everyone wants their cut of some profit
2. Within a given dealership, they make money in different areas (parts & accessories, service, F&I, new car sales, etc). New car sales usually have the lowest margins of all those departments (but, of course, without new car sales the rest wouldn't exist).
3. It's really difficult to generalize on what a "good deal" is in absolute terms since so many outside factors play a role (i.e. how much incentives AoA have planned for the month, when the new model year comes out, if the new model year has virtually no change, a minor change, or a major change, seasonality - winter is generally better than summer, what competitor actions are - in terms of incentives, new launches, etc, the dealer's inventory levels, etc etc etc). That being said, as a very generalized comment, close to "dealer invoice" is generally a pretty good deal. No, dealer invoice is not the true dealer cost (due to kickbacks on other things), but don't forget that any profit made here is still variable profit. The dealer still has to pay for overhead and other fixed costs, not to mention that dealerships are a for-profit business. The addition of the internet & sites like TrueCar have really created a lot more transparency for consumers to find a FAIR price. That's not to say that some will be one of a few to pay substantially less, but those are the exceptions and not the rule.

All of this means the following:

a. invoice is not what a dealer pays

b. many car buyers have no clue what a deal is

c. invoice is not what a dealer pays

d. invoice is not what a dealer pays

[marr]

Invoice is not what a dealer pays. This is no longer a matter of opinion, but someone who works for the dealership confirming this statement.


However; you are not entitled to pay what a dealer pays. If you think otherwise, best of luck opening your new dealership.

[Wilbur]

Dealers have always had about 10% in it for them. I'm so sick of hearing that word "INVOICE"! means nothing.

[isles1]

Dealers have always had about 10% in it for them. I'm so sick of hearing that word "INVOICE"! means nothing.
Like MSRP, it is a reference point. So I would say that they both mean something when negotiating. No one is saying that invoice is what a dealer pays. It would be pretty hard to keep the doors open selling cars @ ~$1K over invoice, especially at a relatively low volume compared to other manufacturers.

And the dealer has "about 10%" of what in it for them?

[belleshun08]

Just curious but does anyone know what kind of percent Audi dealers are getting in a new car? I'm planning to purchase my first new car and I'm looking for the best deal. However, informal reports are emerging that a growing quantity of car dealerships are beginning to scale back their markups on replacement insurance and financing. The dealer finance markup (http://www.matchfinancial.com/), in addition to dealer insurance markup, can be pretty steep as often as not.