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  1. #1
    Senior Member Two Rings
    Join Date
    Apr 07 2010
    AZ Member #
    57312
    My Garage
    2015 VW Sportwagen Diesel
    Location
    Southington, CT

    Audi Connect and Value for our Dollars

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    I just purchased my 9th Audi, a 2018 A4 Premium Plus with the Technology Package which include the Virtual Cockpit and a 6 month trial of Audi Connect. Since I have only had the car for a few days I am still learning the value of Audi Connect. Out of curiosity I have been looking into the cost of this feature once the 6 month trial expires. I have to say that I am rather disappointed at the high price of the service. While I can afford the cost I am not sure I see the value of $33/month which, over the course of my 3 year lease is $1,200. Based on what I have learned so far the value I would assign to the features offered by Audi Connect is about $15/month. If these features are really worth $33/month I think that Audi needs to do a much better job promoting the benefits to its customers.

    Here is my list of what would increase the value of Audi Connect:
    1. Free map updates. It appears these might be included but it is not very clear in the manual if this is the case.
    2. Access to Pandora, Apple music etc. with no data charges - this would save me from needing SiriusXM
    3. Be more clear where traffic data comes from. I have seen claims that it is part of Audi Connect and I have seen other claims that it supplied by SiriusXM's traffic service.
    4. Provide a discounted option which aligns with typical lease terms - since you supplied 6 months free it would make sense to offer 30 and 42 month options with significant prepayment discounts.
    5. Provide periodic MMI and Virtual Cockpit upgrades with the subscription similar to Tesla. By adding useful features or new display modes customer will feel they are getting value for their money. You can also provide over the air bug fixes saving the customer the trouble and cost of having this done at the dealer.

    I am sure other's on the forum can offer additional suggestions.

    Audi needs to realize they are competing with Apple and Google, particularly now that they offer Apple Car Play and Android Auto. Those platforms will offer continuing improvements to their software and the number of offerings. At the current pricing I am afraid Audi will price Audi Connect into failure. Although I am not in automobile marketing I suspect that at $15 per month you will end up with much more than 2 times as many subscribers that that you will get at $33/month. At $15/month for a 30 month subscription I would automatically sign up for the rest of my lease term without a second thought. At the current pricing, unless I find a significant benefit which I have missed so far I will probably not renew at the end of the trial period.

  2. #2
    Audi Customer Experience Three Rings Audi USA's Avatar
    Join Date
    Mar 24 2017
    AZ Member #
    396205
    Location
    Auburn Hills, MI

    Good morning, thanks for reaching out. Congratulations on your Audi A4. I appreciate you sharing your feedback and comments on Audi Connect. Your comments will be shared internally.
    Vincenzo F.

    Audi Social Community Manager

  3. #3
    Active Member Two Rings wam22's Avatar
    Join Date
    Feb 23 2017
    AZ Member #
    393933
    Location
    chicago

    With Audi connect you get google maps and intrix real time traffic. Plus Audi is working with BMW and Mercedes to develop their own live traffic system.

    Audi does offer a Gen II plan for 2017/2018 A4/S4 for 30 months for $750 ($25/mo) for Connect Prime. Connect Plus gives you wifi streaming for $10-$40/mo so you are looking at at least $35/mo. It is priced a little too high and a lot of my customers have no interest in renewing their subscription and I am hesitant as well. I believe our regional trainer said around 80% of customer do not subscribe after the trial.

  4. #4
    Audi Customer Experience Three Rings Audi USA's Avatar
    Join Date
    Mar 24 2017
    AZ Member #
    396205
    Location
    Auburn Hills, MI

    Quote Originally Posted by wam22 View Post
    With Audi connect you get google maps and intrix real time traffic. Plus Audi is working with BMW and Mercedes to develop their own live traffic system.

    Audi does offer a Gen II plan for 2017/2018 A4/S4 for 30 months for $750 ($25/mo) for Connect Prime. Connect Plus gives you wifi streaming for $10-$40/mo so you are looking at at least $35/mo. It is priced a little too high and a lot of my customers have no interest in renewing their subscription and I am hesitant as well. I believe our regional trainer said around 80% of customer do not subscribe after the trial.
    Thank you for your feedback. I appreciate you sharing your comments.
    Vincenzo F.

    Audi Social Community Manager

  5. #5
    Active Member One Ring heisnuts's Avatar
    Join Date
    May 25 2017
    AZ Member #
    400063
    Location
    Oregon

    I tend to agree as well. The current pricing seems too high given the alternatives available on the cell phone, which almost everyone has these days. If the price was $10 to $15 a month with maybe a discount for buying a year or multi-years at a time I know I would be a buyer for sure.

    Another suggestion would be to add a remote start option to Audi Connect. That would really make the system more attractive. A lot of the other car makers have it and it makes it really nice to be able to warm or cool a car off if it's been sitting outside all day/night.

  6. #6
    Senior Member Two Rings
    Join Date
    Apr 07 2010
    AZ Member #
    57312
    My Garage
    2015 VW Sportwagen Diesel
    Location
    Southington, CT

    Quote Originally Posted by wam22 View Post
    With Audi connect you get google maps and intrix real time traffic. Plus Audi is working with BMW and Mercedes to develop their own live traffic system.

    Audi does offer a Gen II plan for 2017/2018 A4/S4 for 30 months for $750 ($25/mo) for Connect Prime. Connect Plus gives you wifi streaming for $10-$40/mo so you are looking at at least $35/mo. It is priced a little too high and a lot of my customers have no interest in renewing their subscription and I am hesitant as well. I believe our regional trainer said around 80% of customer do not subscribe after the trial.
    If the retention rate is only 20% then I think that is a problem and Audi should rethink their pricing strategy. And I think that $750/30 mo option has been removed from the site. There is now either a 6 mo for $199 or an 18 month for $499. There is not an option which matches the typical 36 month or 48 month lease.

    We also have a VW and did not review VW's CARNET feature. That was even less of a value because it only really offered a few features, the ability to send addresses to your NAV system and the ability to see the fuel level of your car. I guess you could also unlock, but not lock the car. And you could push the button and ask the operator for the nearest Panera and she could download the address. On VW the traffic comes from Sirius so you keep traffic if you keep XM radio.

  7. #7
    Senior Member Four Rings jokingjimmy's Avatar
    Join Date
    Oct 20 2014
    AZ Member #
    289804
    My Garage
    2013 A5
    Location
    Florida, US

    I want built in Waze. It's the only reason I have my phone in a darned holder on the dash. Yes, I have a Prestige with Nav
    Everything graciously mispelled by Android

    2014 S4 Prestige | Nogaro Blue Pearl | 6MT + Sports Diff | B&O | Black/Nogaro Blue Alcantaera | Stuff* | 3M Crystalline
    2013 A5 Premium Plus | Moonlight Blue Metallic | 3M Crystalline

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