I'm an engineer who appreciates the technology and philosophy of Audi. But I wish they would go back to their roots. Make a smaller car with longitudinal engine, center diff, 60:40 r:f torque split, torque vectoring, etc. Essentially, I want a modern Sport Quattro. And I don't mean the concept that got shelved. Go back down in size, but use new lightweight technologies, current 2.5 TFSI 5 cyl, modern chassis design, etc. However, it seems that Audi will only make improved VW Golfs, large sedans, or supercars. I could personally go for a smaller sized DD. Basically a smaller S4. I cringe at the thought of the next generation A4/S4 growing in size. What is the point of the A6 anymore?
I can pick on BMW by saying their cars have gotten too big and their whole M division has lost it's way. But Audi isn't much better. But I believe Audi has the freedom to have some of that niche that BMW used to have by offering a smaller, practical car that is more fun to drive. The Germans make great cars, but they watch each other too closely. Their cars are too similar now, in my opinion. Audi is most distinct due to its dedication to quattro. But, It's time for someone to take a chance and make something different.
That's just what I think. I want a modern Sport Quattro or a smaller version of the current B8 S4 (not an S3 with transverse engine and Haldex). Maybe this is just my fantasy though and my taste is too unique to warrant a real business case. Right now the S4 represents the closest thing in production to my accessible dream car.