As far as I know, this is how they function normally. They do the same in my car. I read for 2013 refresh, heated seats get their own control separate from HVAC, so hopefully wont have the same issue. Whats more annoying for me, is that they don't auto shut off when the car is off. My BMW used to save settings, so if you ran into a store for 10 mins, when you restarted the car, heated seats come back at same level. But next day when you start the car, heated seats are off. In my A4, the seats are always at same level when car was last turned off, even passenger seat comes on if no one sitting in it, or car hasn't been driven in days.
I do like the 6 stage heat though, most others are 2 or 3. I think all VAG group cars have the 6.
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