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The Creation of Adam's Rotors and their 2001 Audi S8

The Creation of Adam's Rotors and their 2001 Audi S8

May 31, 2011 - Words by Anthony Marino, Photos by Anthony Marino and Adam Woodhams
Other than a car build, there's something else I like to watch evolve nearly as much, and that's a company. The great thing here is we have both. We're looking at a one-of-a-kind build as well as the evolution of a business. The car is a 2001 Audi S8, dubbed "ROTORS8", and it's the latest creation by Adam Woodhams of "adam's rotors". No stranger to the Audi and Volkswagen tuning scene, and certainly no stranger to most of you, we wanted to shine a bit more light on the man himself - how he got here, where he's taking adam's rotors, and why he chose the Audi S8 for his most recent build.
 
I remember meeting Adam over five years ago when he'd picked up his first Audi, a silver B6 A4 sedan. A fellow AZ'er from the California Bay Area, we crossed paths at several of the local get-togethers long before there was an adam's rotors and even before he began working for Eric at SPP (AKA: Supreme Power Parts). It feels like a lifetime ago, and actually it was for that first Audi of his. The car met its end thanks to Mother Earth, as would have Adam were it not for Audi's top-rate safety and engineering. Adam then went on to build a MkIV GTI and then a 2007 A3 which we featured back in December of 2008. Both of those cars also garnered the attention of Eurotuner magazine and their readers.

As adam's rotors began to grow, so did Adam's builds. After the A3, he picked up a Volkswagen CC, and then came to back to Audi in a very old-school way with a 1984 Audi 4000. This brings us to present day and Adam's current build and daily driver, the D2 S8.

Adam knew he wanted to try his hand with air suspension and he wanted to do it on a proper big-boy sedan. There were very few cars which could fit that bill as well as the first-gen A8/S8. The only problem lie in the fact that there aren't many of these cars out there, which means not a lot of people modifying them, and therefore not much aftermarket support. That didn't stop Adam though as these were all welcome challenges. The vast majority of the parts added were one-offs, and the tuning custom. This included the exhaust and engine tuning performed by 034 Motorsport, the air suspension assembled with parts from both Universal Air and AccuAir along with the crew at Hard Parker Garage, and the wheels custom made to Adam's specs by DPE. This and much more have made for one stunning showcase for adam's rotors products. The S8 has a set of "AR sport I" rotors on the passenger's side and a set of "AR sport II" rotors on the driver's.

Back in 2006 Adam saw the need for a specialist in the rotor market. With custom wheels being so hot, and he himself going through quite a few sets, the idea of having ugly old rotors behind one's shiny new wheels just wasn't cutting it. Traditionally, upgrading your braking system meant simply going with something larger off of the OEM parts shelf, or using whatever came with your big brake kit. With the growing variety in custom wheels there needed to be more options for one's rotors too. Adam wasn't alone in this thinking, hence the seemingly overnight explosion of his business and the growing name recognition of adam's rotors. Adam's idea was to let the customer easily and quickly custom design their rotors. They can choose the overall finish (silver, black, or gold zinc), a ceramic coated hub (matte black, matte red, etc), and a machined pattern if so desired (drilled, slotted, dimpled, combos of both, or even custom).

So much has changed since 2006. Adam's girlfriend has become his wife, his hobby has become his career, and the Audi enthusiast scene is bigger than it's ever been. But, much has also remained the same. His career is still his passion, his builds are still German, and cars still require rotors to stop. Luckily, I don't see any of that changing in our lifetime.
 
Be sure to check out our video feature on Adam, his company, and the S8: "A Spotlight on Adam's Rotors"

 
Stats and Figures on the adam's rotors 2001 Audi S8 build

Power Train:
- S8 4.2L V8 360bhp
- Custom 2.5" full header-back exhaust
- 034 Motorsport high-flo cats w/ Babes muffler custom dual baffled cans
- S8 5-speed DSP Tiptronic
- Custom 034 Motorsport dyno-tune

Suspension:
- Universal Air, aero sport front bags
- Universal Air, air-house II rear bags
- Custom perches front & rear
- Modified S8 shocks/struts
- Modified wheel-wells
- 3/8" air line
- Brass fittings
- 5 gallon texture black aluminum tank
- AccuAir e-level management w/black anodized machined aluminum controller
- AccuAir VU4 manifold w/interior & exterior exhaust
- Dual 444 Viair compressors
- Hard Parker Garage/AR Garage fabrication & trunk install
- DBC Tuning/034 Motorsport S8 control arm kit

Wheels & Brakes:
- Custom DPE R05 2-piece forged wheels
- 20×9.5" ET10 square w/ staggered back-pads
- Satin paint-match powder coated forged centers
- Polished step lip hoops
- Stretched 235/35/20 tires
- 034 Motorsport 2" stud/nut kit
- adams rotors, AR sport I rotors on the passenger side (silver zinc w/ black hubs)
- adams rotors, AR sport II rotors on the drivers side (silver zinc w/ black hubs)
- Refurbished Brembo 4-pot front calipers w/ satin wrinkle finish
- Matching refurbished rear calipers

Interior:
- oCarbon 13 piece custom 9oz. plain weave carbon fiber trim set
- Brother in Arms custom perforated black alcantara wrapped steering wheel w/ red X stitching
- LED interior lighting (white dome/maps, red footwells)
- 15% tint all around
- Aluminum pedals
- DICE link iPod integration
- Silver iPod nano w/video
- S8 Recaros
- S8 black headliner
- Alcantara door cards

Exterior:
- Euro plate delete
- Clear cornered xenon projector housings
- 6000k low beams
- 3000k high beams
- S8 grille & front valance
- S8 polished mirrors

Service/Labor Sponsors:
- 034 Motorsport
- Hard Parker Garage
- AR Garage
- Babe's Lightning Muffler
- White Oaks Autobody

Part Sponsors:
- adams rotors
- Supreme Power
- DBC Tuning
- AccuAir

Misc. Sponsors:
- DPE Wheels
- oCarbon
- Brother in Arms
- Rotiform
- Gen X Graphics

Thank Yous from Adam:
- BFF/tech/right hand man/partner in crime, Sam Williams
- "We Park Hard" Matt Vink
- My D2 advisor, Chris Thompson
- The guy I owe it all to, Eric Nareshni
- The wheel king, Manu Gill
- "Go Fast" Javad Shadzi
- "The Texan" Berk Ariercetin
- Mike "Pssshhh" Alexander
- Suede Master, Ryan Smith
- "Mr. Carbon" Matt Johnson
- The Roti-boys, Brian Henderson & Jason Whipple
- "Muffler Man" Kurt Nelson
- Marin "Paint Booth" Lucic
- Dana "Decal" Huie
- The Stancey Duo, Mike Burroughs & Ben Terry
- Last but not leastmy best friend, lover, and wife, Kathy Woodhams
  1. The Adam's Rotors 2001 S8 - by Anthony Marino

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  3. The Adam's Rotors 2001 S8 - by Adam Woodhams

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The Creation of Adam's Rotors and their 2001 Audi S8
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